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MAY 10, 2017

Jeb Blount, founder of Sales Gravy , identified this as a lead generation campaign to get these top salespeople to share this so called recognition and status award with others so this lead generation tactic would capture more sales leads. Those who downloaded the list were immediately called or received a generic email.

Marketing 78

Marketing Lead Generation Campaigns Facebook 78

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MAY 8, 2013

" Consider the results of a recent test campaign we conducted for a client who sells sales training programs. What I’ve just described is supposed to be impossible: a campaign that generated a 100% response rate and an 8,000% ROI. "You like it? I borrowed it from Leanne Hoagland-Smith's office." Share on Facebook.

Referrals 138

Referrals ROI Journal Decision Maker 138

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FEBRUARY 3, 2014

Crystal King, Social Media Manager for Keurig at the Social Media.orgs Blog Conference in Boston explained the reason behind a recent “delight and surprise” marketing campaign. In this campaign, Keurig delighted and surprised three different neighborhoods ( New York, LA and Miami) with brand new Keurigs.

Social Media 124

Social Media Marketing Small Business Small Business 124

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JULY 5, 2016

Both had engaged previously in extensive direct mail campaigns when we had our home listed For Sale By Owner. Again, I wonder how many of these second effort direct mail real estate marketing campaigns actually work especially with sellers and buyers becoming even more educated? Now we are receiving exactly the same direct mail pieces.

Real Estate 78

Real Estate Direct Mail Marketing Hiring 78

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DECEMBER 30, 2012

Marketing campaigns that will attract attention and build relationships? So does it not make sense for your small business to be ready for: The next 52 weeks of the good, the bad and the ugly? New customers from all those new sales leads? Innovation to propel you ahead of the flow? So again, are you and your small business ready for 2013?

Small Business 154

Small Business Small Business Webinar Metrics Maximizer 154

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OCTOBER 24, 2011

A recent survey by Chief Marketer indicated from 2010 to 2011 the integration of social marketing campaigns into the overall marketing had increased from 64% in 2010 to 73% in 2011. Demographics of the potential customer determines where to run the campaign. Over the course of one year you can double unique visitors’ traffic.

Social Media 153

Social Media Marketing B2C Media 153

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DECEMBER 30, 2016

If you missed any of these postings, you may find them below: 2017 New Sales Behaviors: Replace Plan with Campaign. The last several days this leadership and sales blog has focused on changing sales behaviors by replacing existing words with different words to enhance the sales relationship.

Decision Maker 123

Decision Maker Facebook Campaigns Sales Coaching 123

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APRIL 17, 2014

The advertising campaign of “Got Milk” has recently been retired. This is not the case with small businesses to professional practices who continue to realize “got leadership” is necessary for them to stay at least with the flow of the marketplace and their competitors.

Small Business 156

Small Business Small Business Face-to-face Advertising 156

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JANUARY 6, 2017

2017 New Sales Behaviors: Replace Plan with Campaign. You may find these other postings on New Sales Behaviors for 2017 of interest: 2017 New Sales Behaviors Replace Building Rapport with Building Trust. 2017 New Sales Behaviors Replace Create with Connect. 2017 New Sales Behaviors Replace Obstacle with Limitation. Share on Facebook.

Banking 106

Banking Lead Rank Lead Scoring Facebook 106

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AUGUST 29, 2013

with under 20 employees) cannot afford profit draining marketing departments or expensive marketing campaigns. Now with the majority of organizations world wide having under 100 employees, salespeople today are indeed even more responsible for attracting attention to keeping customers loyal. Most small businesses (97.7%

Social Media 146

Social Media Marketing Small Business Small Business 146

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NOVEMBER 12, 2011

Then it just makes plain sense to also have a marketing calendar to ensure that all marketing efforts from campaigns to social media to traditional attract attention activities are completed. Each week day I have a recurring calendar item to: Write a blog posting for this business and sales blog.

Marketing 103

Marketing Scale How To Journal 103

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AUGUST 29, 2016

Remember the ad campaign “Got milk?” ” Maybe for those business, we should embrace “Got sales courage?” ” Monday is the first day of the work week and the weekly routine starts again. Make phone calls to sales leads, leave voice mails and send emails.

Top of Funnel 86

Top of Funnel B2C Funnel Facebook 86

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NOVEMBER 21, 2012

The challenge for those in small business leadership roles is much of what is written, much of the sales training to organizational development, much of the marketing campaigns, is based on the 1.8%. Today creating a high performance organization goes beyond to just having the right people in the right seats.

Small Business 154

Small Business Small Business Inbound Trends 154

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MARCH 3, 2014

Direct Mail (USPS) campaign. Strategic Partners. Outbound Marketing Activity. #1. Business to Business Networking. Formal B2B referral group. Civic Organization. Chamber of Commerce. Email including monthly Ezine. Handwritten personal notes. Hot” calling (from a solid sales lead). Warm” calling (from a partially qualified sales lead).

Inbound 114

Inbound Outbound Marketing Direct Mail 114

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OCTOBER 1, 2013

However if you want to build sustainable relationships, have repeat customers or quality referrals, then please do not ever engage in an email marketing campaign where you have failed to secure permission and use the person’s first name. Sales Training Coaching Tip: There is no quick fix to increase sales.

Marketing 169

Marketing Email Marketing Small Business Small Business 169

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SEPTEMBER 20, 2013

Most people remember this statement during Clinton’s campaign “It’s the economy stupid!” ” Those four words brought crystal clear clarity as to the difference between Clinton and Bush 41.

Small Business 145

Small Business Small Business Loyalty Retail 145

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OCTOBER 16, 2013

Sales Training Coaching Tip: Top sales people who ignore marketing from where to place your activities such as blogging, micro blogging, social media sites to email campaigns are potentially making critical if not fatal missteps.

Real Estate 147

Real Estate Social Media Small Business Small Business 147

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SEPTEMBER 12, 2012

Start a new marketing campaign. ” Depending upon their level of desperation (translated their incoming bills), they may take some of these actions: Increase their business to business networking activities. Chop marketing to training budgets. Yet, the most simple action, the most affordable action is so often ignored.

Ideal Customer Profile 156

Ideal Customer Profile Small Business Small Business Facebook 156

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MARCH 24, 2014

Also there appears to be alignment gaps between the website, email campaigns and even face to face business to business networking. What this report tells me is the basics of having a SEO friendly site with relevant and dynamic content is still lacking by many small businesses.

Ideal Customer Profile 114

Ideal Customer Profile Skype Marketing Small Business 114

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MARCH 26, 2014

Having a monthly drip marketing campaign such as a newsletter or even a blog keeps top of mind awareness for those truly not qualified customers as well as existing customers. I nurture only qualified sales leads and have learned to quickly discard those sales leads that do not fit my ideal customer profile.

Ideal Customer Profile 121

Ideal Customer Profile Skype Sales Qualified Lead Coaching 121

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JANUARY 2, 2016

Sometimes these direct mail campaigns can last for a week or several months. For those selling their homes, they receive a plethora of real estate marketing messages. Here is one recent direct mail piece I received. Overall this direct mail postcard had a few pluses, but far more negatives.

Real Estate 70

Real Estate Direct Mail Marketing Decision Maker 70

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OCTOBER 24, 2015

The now 365 day a year social media postings to political campaigns, buyers and voters see and hear a lot of politicians pitching what they can do for the electorate. This is a great opportunity to learn what is takes to be a professional salesperson. First, stop with the sales pitches. “No

Ideal Customer Profile 70

Ideal Customer Profile Social Media Twitter Facebook 70

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JANUARY 5, 2013

The solutions being considered included: Marketing brochure for a campaign. This past week several of my executive small business coaching clients asked my opinion about the sales proposals they had recently received. Tradeshow banner. Website creation including search engine optimization.

Proposal 174

Proposal Small Business Small Business Infusion 174

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AUGUST 8, 2012

As someone who is involved in many media opportunities, one of my favorite scenes in The Muppets Take Manhattan (1984) is when the amnesiac Kermit accidentally wanders into Mad Avenue Advertising, a frog-centric firm that has been trying to come up with a glam campaign and a catchy slogan to sell a product called Ocean Breeze Soap.

Media 172

Media Opportunity Film Advertising 172

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OCTOBER 5, 2012

Online sales leads generation from social media efforts, direct email marketing campaigns, whatever the marketing channel all direct the efforts back to an Internet website. And that first step is: Search Engine Optimized (SEO) and Friendly Website.

Lead Generation 130

Lead Generation Lead Rank Lead Scoring Leads 130

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AUGUST 4, 2011

So are you construct your next marketing campaign, ask yourself: “If you would buy from this company. Your marketing message is a reflection of your positive core values. This is why so many people are turned off by pushy sales people and false marketing claims. after reading a message that incited fear, not trust?”

Marketing 139

Marketing Retail Decision Maker Fashion 139

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AUGUST 29, 2012

Here in Northwest Indiana, there are now two local social media marketing campaigns. Given how important buy local is upon the community ($68 out of every $100 spent at a local business stays in the community – Source: 3/50 Project), I am somewhat surprised by the negative reactions from what appears to be some small minds.

Social Media 130

Social Media Influencer Media Small Business 130

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AUGUST 3, 2012

So if you truly want a new competitive advantage, start a campaign where everyone in the company understands their role is all about sales and selling. Yet when the culture supports this attitude of “everyone in this company is in sales,” those silos are broken down and the small business has an incredible competitive advantage.

Competition 156

Competition Small Business Small Business Infusion 156

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JULY 31, 2015

Then create a marketing or prospecting messaging campaign. Worse yet if they did read your marketing or prospecting message and it did not provide further attraction through the 3 sales buying rules , all messages thereafter were probably ignored as well. This may begin with connecting on LinkedIn then meeting with them.

Ideal Customer Profile 70

Ideal Customer Profile Direct Mail Real Estate Prospecting 70

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MAY 4, 2016

This seemingly minor change allows ad campaigns via their platform to cross both networks simultaneously. Another massive addition is that parent company Facebook has allowed for Instagram accounts to connect more deeply with Facebook Pages. Instead of handling two different systems, marketers can holistically work with both natively.

Resources 70

Resources Marketing Facebook Social Media 70

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AUGUST 26, 2015

Inactivity by customers especially if there are marketing campaigns happening is another good indicator of potential problems. Depending upon the time of year, this area may be one to watch more closely as it is a good indicator of trouble with the account. #6 6 – No Activity from Last Year’s Sales Area. Yes, some accounts are seasonal.

Harvest 70

Harvest Loyalty Small Business Small Business 70

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JANUARY 7, 2015

Email has been proven to be effective in small business marketing campaigns. Yet the reality presented by technology and learned behavior (expectations) has created significant gaps. Expectation Gap. However email in boxes of ideal customers are flooded with hundreds of messages.

Small Business 70

Small Business Small Business Social Media Marketing 70

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NOVEMBER 8, 2012

Yesterday I received from one of my local papers an email with the following message: TODAY ONLY we are offering a VERY cost efficient advertising campaign that will run for 28 consecutive days. Post Card Direct Mail Campaign. Article Mail Campaign. Stamps for this direct mail campaign cost just under $70.

Direct Mail 137

Direct Mail Advertising Advertising Marketing 137