Pipeliner

APRIL 5, 2022

You may have heard that direct mail is dying, but it’s still a powerful marketing tool that can help you reach your target audience in a very personal way. Here are just a few of the reasons why direct mail should be an essential part of your marketing strategy: Offers Tangible and Physical Marketing Approach.

Direct Mail 52

Direct Mail Strategy Marketing Campaigns 52

Sales Evangelist

NOVEMBER 27, 2020

There are many things we can look forward to with direct mail. In this episode, Chelsea Martin, the co-owner of Nom’s Bake Shop, talks about how direct mail is the new email. This shift moved them into direct mailing at the same time. There are many things that we can look forward to with direct mail.

Direct Mail 59

Direct Mail Case Study Survey LinkedIn 59

Sales Hacker

APRIL 1, 2020

In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. For them, it’s worth getting physical — stop relying solely on digital channels and integrate direct mail and gifting into your sequences.

Direct Mail 77

Direct Mail Prospecting Face-to-face Channels 77

Pipeliner

MARCH 16, 2024

The Power of Direct Mail in Today’s Digital World In an age where screens dominate our lives, it’s surprising to learn that direct mail, a method many consider old-fashioned, still has a strong impact. Mike explained how direct mail stands out amidst digital noise.

Direct Mail 64

Direct Mail Video Scale Decision Maker 64

Close

FEBRUARY 27, 2024

Sending direct mail campaigns? Doing in-person sales? An effective sell sheet can help you attract leads. Get pro tips & sell sheet templates to swipe.

Direct Mail 59

Direct Mail Campaigns How To Leads 59

Zoominfo

SEPTEMBER 7, 2021

To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards, a direct mail campaign , holiday cards, handwritten notes, buy one/get one offers, or a free 30-day trial. Scenario Towards the end of the month, quarter, or year, sales teams want to get as many deals finalized as possible.

Closing 130

Closing Direct Mail Lead Rank Lead Scoring 130

Zoominfo

OCTOBER 5, 2021

Scenario When a customer adds new licenses or products or reaches a certain milestone, launch a direct mail campaign or send a gift to celebrate the occasion. Maybe they’ve crossed a certain number of users or sent a million emails. Set predefined milestones like license counts or time durations.

Direct Mail 100

Direct Mail Licensing Customer Campaigns 100

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Hubspot Sales

SEPTEMBER 2, 2018

But more volume isn’t always the answer to successful campaign outreach. I’ll dive into the tactics and tools used by some of the top sales campaigns out there. Here’s how you can turn your sales outreach from good to great -- plus some helpful email campaign templates you can implement today. Direct mail campaigns.

Campaigns 68

Campaigns Top of Funnel Direct Mail Lead Rank 68

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Pipeliner

AUGUST 12, 2020

It’s all about staying ahead of the curve, and campaigns that fall behind often find themselves struggling to reach success. Here are just a few of the many effective offline marketing techniques that can help strengthen your campaigns. Direct Mail. It doesn’t get any more traditional than direct mail.

Direct Mail 98

Direct Mail Cold Calling Marketing Campaigns 98

Zoominfo

JUNE 17, 2019

Direct mail. Though it may seem like an outdated method given the current technology, direct mail campaigns are still incredibly effective. Consider these statistics: The response rate for direct mail is 5.1% 66% of people have bought something because of direct mail ( source ).

Cold Calling 189

Cold Calling Direct Mail Social Media Face-to-face 189

Nutshell

MAY 26, 2020

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.

Direct Mail 140

Direct Mail Campaigns ROI How To 140

eGrabber

JANUARY 9, 2024

It enables you to run targeted, personalized email campaigns, reach decision makers quickly and increase your chances of making more conversions. Direct Mail: Personal Touch in a Digital World Don’t underestimate the power of direct mails. Amidst the deluge of emails, a physical mail piece can stand out.

Outbound 45

Outbound Sales Qualified Lead Lead Rank Lead Scoring 45

SBI Growth

NOVEMBER 11, 2012

Below is an example of an integrated campaign. On the left side is inbound marketing where Content Marketing tactics are commonly directed. On the right side are direct methods of acquisition. Direct Mail. Physical mail has seen a big come back. Today, physical mail gets noticed.

Direct Mail 319

Direct Mail Marketing Demand Generation Demand Generation Targets 319

Sales and Marketing Management

SEPTEMBER 17, 2018

Although many sales emails are quickly zapped into electronic junkyards, some companies are highly successful in implementing cold email campaigns. Include a P.S. Direct mail letters always have a postscript (PS). After all, don’t most emails end up in the trash folder? First, let’s clarify your objective.

Conversion 293

Conversion Sales Qualified Lead B2B Direct Mail 293

Pointclear

APRIL 24, 2018

times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports. If your targets are senior, I recommend you test a multi-touch campaign against an automated marketing effort to determine which method results in more revenue.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140

Increase Sales

JULY 5, 2016

Our current contract with our realtor expired and within 72 hours I received two direct mailings from two realtors. Both had engaged previously in extensive direct mail campaigns when we had our home listed For Sale By Owner. We received at least five mailing from each of these realtors.

Real Estate 78

Real Estate Direct Mail Marketing Hiring 78

BuzzBoard

MARCH 28, 2024

This stage often entails sample campaigns and outlines potential results. The traditional sales process in a marketing agency often involved tactics such as cold calling, direct mail campaigns, and personal selling. Lastly, the follow-ups and closing the sale come in.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Pointclear

NOVEMBER 13, 2017

Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media). times more responsive to quality multi-touch campaigns than are junior executives. To reduce sales lead generation cost, you need to optimize the value of each prospect. Lastly, we find that senior executives are 2.5

Media 266

Media PointClear Sales Qualified Lead Direct Mail 266

Adaptive Business Services

FEBRUARY 5, 2020

Even if I did email campaigns (I don’t), the open, click, and conversion percentages are so stinkin’ low that you would need to send out a gazillion of these suckers in order to make it worthwhile and that won’t work for me. So, that leaves us with direct mail, SMS, attraction marketing, and face-to-face cold calls.

Face-to-face 121

Face-to-face Direct Mail Cold Calling Ideal Customer Profile 121

Pointclear

OCTOBER 21, 2017

They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. The bottom line is that we trashed the entire list, built them a new, accurate list (for a fee) and the campaign results were excellent. Not a clue!

Direct Mail 124

Direct Mail Vendor Incentives Incentive 124

SalesFuel

APRIL 3, 2024

Social = Discovery When asked where they first saw or heard about a home services provider that they ended up hiring, consumers said: Search : 36% Social Ads: 29% Direct Mail Ads : 18% Linear TV Ads: 16% Yard Signs: 15% Aside from search and social media, no other ad format even breaks 20%.

Revenue 40

Revenue Hiring Social Media Consumer 40

Increase Sales

JANUARY 2, 2016

Sometimes these direct mail campaigns can last for a week or several months. Here is one recent direct mail piece I received. Overall this direct mail postcard had a few pluses, but far more negatives. For those selling their homes, they receive a plethora of real estate marketing messages.

Real Estate 70

Real Estate Direct Mail Marketing Decision Maker 70

Partners in Excellence

DECEMBER 2, 2018

In the “old days,” (about 20-30 years ago), my VP’s of marketing used to come to me for approval on major marketing campaigns. In those days, direct mail/direct marketing was still a primary communication channel. Could we spend it differently to get a better result?

Direct Mail 84

Direct Mail Campaigns Lead Nurturing Call-back 84

Increase Sales

JULY 31, 2015

Send 3 direct mail pieces. I suggest to my clients to engage in 3 touches or contacts per month be it a phone call, an in person visit, an email or a direct mail marketing piece via the USPS. Probably what is worse than 3 direct mail pieces is sending 3 terribly written direct mail pieces.

Ideal Customer Profile 70

Ideal Customer Profile Direct Mail Real Estate Prospecting 70

The Sales Hunter

APRIL 8, 2012

If you have spent any amount of time in the direct-mail industry, you will recognize these questions as being the basic elements of what needs to be included in a direct-mail letter. No, the best sales prospecting letter is supported by an integrated campaign that includes phone calls and a web presence.

Prospecting 175

Prospecting Direct Mail Campaigns Motivation 175

Pointclear

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

DiscoverOrg Sales

DECEMBER 18, 2017

Your marketing campaigns and programs are there to guide them along the way. That means knowing which social media channels – if any – they use, whether they prefer email or direct mail, respond to push notifications, or any of the many other channels of B2B communication.

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

Pointclear

MARCH 29, 2017

They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. The bottom line is that we trashed the entire list, built them a new, accurate list (for a fee) and the campaign results were excellent. Not a clue!

Direct Mail 100

Direct Mail Vendor Incentives Incentive 100

No More Cold Calling

JANUARY 14, 2021

You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. We’re all familiar with “bought” lists. But take a closer look: Are these really qualified leads , or are they just names? But until you qualify them, names are not sales leads.

Gatekeeper 265

Gatekeeper Referrals Cold Calling Telemarketing 265

Connext Digital

JANUARY 22, 2019

Incorporating AI can also help you drive higher conversion rates and sales, although it’s worth mentioning that email marketing in the US already has a high ROI median at 122%—that’s four times higher than social media, direct mail, and paid search, according to the Direct Marketing Association and Demand Metric.

Email Marketing 111

Email Marketing Marketing Direct Mail Campaigns 111

BuzzBoard

FEBRUARY 27, 2024

By automating tasks such as email marketing, social media posting, and even ad campaigns, SMBs can engage a larger audience without the need for extra manpower. Whether automating emails, social media updates, or content creation, process automation results in more consistent, efficient, and targeted marketing campaigns.

Marketing 52

Marketing Small Business Small Business Scale 52

Pointclear

MARCH 19, 2015

Ginger also touches on the concept of programmatic ad buying, which is a platform that makes it easier to manage television inventory and end-to-end programmatic television campaigns. 4) Direct Mail: Direct mail remains the biggest in spend budget of all digital and direct. When in need, they use it.

Direct Mail 100

Direct Mail Marketing Lead Rank Buying Cycle 100

Sales Evangelist

OCTOBER 20, 2019

Rylee’s team uses direct mail. Many may say that this method is archaic but they had a higher return on investment using direct mail. The response they get from direct mail is crucial in any campaign. It beat all the other kinds of marketing including Facebook, Google, and SEO.

Direct Mail 72

Direct Mail Networking Hiring Call-back 72

Hubspot Sales

MAY 26, 2023

Create targeted marketing campaigns to reach specific demographics, behaviors, and interests. Reach locals through direct mail. Direct mail is still an effective way to promote your listings and build relationships with potential prospects in your area.

Real Estate 77

Real Estate Prospecting Ideal Customer Profile Social Media 77

The Pipeline

NOVEMBER 26, 2018

One opportunity to go beyond is snail mail. And I don’t mean direct mail pieces or obvious campaigns where your signature, and that of all the team, is your name in fancy font. But say a hand-written note, or a greeting card, both the card and the envelope.

Buyer 227

Buyer Direct Mail Ideal Customer Profile Face-to-face 227