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How to Optimize Digital Marketing Campaigns for Small Business Clients

BuzzBoard

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. Salespeople can optimize digital marketing campaigns by emphasizing the importance of Local SEO. The post How to Optimize Digital Marketing Campaigns for Small Business Clients appeared first on BuzzBoard.

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Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

” While disconcerting, this claim presents an opportunity to thoroughly evaluate their digital marketing campaign. Educate your clients on the benefits of a robust, multi-channel digital marketing approach for improved accuracy in marketing outcomes. Propose a small business marketing audit for your clients.

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Lead generation and nurturing best practices for SMBs

Act!

It’s the process of building a relationship with your leads, understanding their problems, and persuading them to purchase by educating them about your product’s benefits. It would be best if you had multiple interactions to educate the new leads about your product, highlight its benefits, and persuade them to buy from you.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. IBM ran an ad supporting U.S.

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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Key performance indicators (KPIs) are invaluable tools in this endeavor, providing quantifiable evidence of the effectiveness of specific marketing campaigns. Stay updated with the latest trends in digital marketing by learning strategies and more to enhance the efficacy of your digital marketing campaigns for small businesses.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

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