ExecVision

JANUARY 22, 2019

Eloqua started taking this approach years ago. If they’re doing paid campaigns on social media, ask them to include targeting toward the senior level contacts of the account. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Not too keen on going over someone’s head?

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

The ROI Guy

NOVEMBER 17, 2011

Accomplishments by Alinean this past quarter includes: The Inc. 500 / 5000 listing Alinean for the second year in a row as one of the fastest-growing U.S. Accomplishments by Alinean this past quarter includes: The Inc. 500 / 5000 listing Alinean for the second year in a row as one of the fastest-growing U.S.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

The ROI Guy

MAY 14, 2012

Next, we worked with one of our lead partners to create an email marketing campaign to their proprietary community of qualified prospects , using the value of an interactive white paper to entice interested prospects to respond.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

The ROI Guy

MARCH 24, 2013

For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. Here’s a couple of reasons we may be seeing the change: Marketing overload – Buyers now receive 32% more marketing campaigns than they did just five years ago (SiriusDecisions).

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. This tool and the experts behind it understand campaign attribution and the success dependency on data.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

The ROI Guy

OCTOBER 13, 2010

Completely customized by Alinean or Alinean partner to empower one-to-one marketing campaigns, the Alinean Interactive White Paper is a SaaS hosted application that turns a traditional white paper into a customized and engaging interactive document.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

MARCH 6, 2017

Here’s some of our conversation: Tell me a little about one of your favorite Business Value campaigns / programs you’ve developed and rolled out recently? Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

The Pipeline

JULY 29, 2011

It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. For this reason, outbound reps and marketing should meet to establish vision and strategy and campaign in collaboration towards qualified leads. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Salesmate

JUNE 15, 2021

Campaign management – Are you running an email marketing campaign? Then you can manage the campaign with email tracking, which provides a report on email clicks and opens so you can analyze the performance. It’s the perfect marketing automation platform for automation email marketing campaigns. . Oracle Eloqua.

Software 52

Software Software Marketing Scale 52

LeadFuze

JANUARY 1, 2022

When it comes to scaling, this is a problem because you need outsource sales team representatives for only some campaigns. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. They felt as though their time could be better spent elsewhere, such as cold calling.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Pointclear

FEBRUARY 27, 2014

So education campaigns are underway. Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Train up your team.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Zoominfo

OCTOBER 14, 2021

Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks. In this post, we’ll explore how ZoomInfo treats email data to ensure that our customers have the most accurate, up-to-date information for their go-to-market strategies and campaigns.

Data 100

Data Lead Rank Scale Eloqua 100

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Vendor 73

Vendor Report Eloqua Marketo 73

Pointclear

SEPTEMBER 5, 2013

In this article, Eric Holtzclaw, author of Laddering, shares the three most common mistakes he encounters when clients approach him for help with a failing product or marketing campaign. Via Eloqua. Holtzclaw says that while some failures are out of a company’s control, he finds that marketing failure is completely avoidable.

Eloqua 176

Eloqua PointClear B2B Marketing 176

Nutshell

NOVEMBER 7, 2019

EverString makes it easy to send your account and lead lists to Salesforce , Marketo, Eloqua, or Terminus. Sync contacts across platforms, add contacts from your CRM to a Reply campaign, and create new lead profiles in your CRM when you receive responses in Reply. to set up drip campaigns and automatic follow-ups.

CRM 91

CRM Tools Prospecting Lead Rank 91

OutboundView

SEPTEMBER 20, 2018

Having the right contact information is absolutely critical for outbound efforts, because it allows you to scale your campaigns. This means your tools and systems must enable your teams to run campaigns over time. You need to have a way to manage, nurture, measure, and track your outbound campaigns. Outreach.io (Enterprise).

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Zoominfo

AUGUST 7, 2018

Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Highly-targeted, marketing campaigns. Team Collaboration.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing. Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Highly-targeted, marketing campaigns.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

The Sales Association

MAY 22, 2011

Just as it is a waste of time and money to launch a direct mail campaign without determining the follow-up, it is also a waste of time to invest in cold calling if you are not in a position to capture the information on every call, assign them to a communication path, and stay in touch, consistently.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

DiscoverOrg Sales

SEPTEMBER 13, 2018

DiscoverOrg sent pies to prospects as part of our “Great Data Bake-Off” direct mail campaign. We also integrate with 18 to 20 other systems like Salesforce or Pipedrive or Talent Rover, Eloqua, Pardot, Marketo, Act-On on the marketing automation side, to name a few. How to get creative with direct mail. Fuller says.

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

We also integrate with 18 to 20 other systems like Salesforce or Pipedrive or Eloqua, or Pardot, Marketo, Act-On on the marketing automation side, to name a few. With these kind of integrations, it’s easy to get your prospective candidates in a call campaign, get them in an email sequence. Integrations make the data actionable.

Intent Data 120

Intent Data Strategy Hiring Marketo 120