article thumbnail

Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. This tool and the experts behind it understand campaign attribution and the success dependency on data.

Lead Rank 122
article thumbnail

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. For this reason, outbound reps and marketing should meet to establish vision and strategy and campaign in collaboration towards qualified leads. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool.

article thumbnail

List of best marketing automation software for 2021

Salesmate

Campaign management – Are you running an email marketing campaign? Then you can manage the campaign with email tracking, which provides a report on email clicks and opens so you can analyze the performance. It’s the perfect marketing automation platform for automation email marketing campaigns. . Oracle Eloqua.