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Follow news to inform campaigns

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By staying in tune with economic trends, you can better position your product as a relevant and timely solution to prospects’ business challenges. Trigger Recent market developments (e.g.

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Big Data and Your Email Marketing Campaign

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From the view of a business, big data is the vast amount of information that the company amasses every day: Email addresses Number and type of ads that are clicked Number and method of web page visits. Big data provides companies the opportunity to make the content within email campaigns diverse and personal. Automating the Process.

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Crafting Personalized Email Campaigns to Win Local Business Contracts

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The Relevance and Importance of Personalized Email Campaigns for Local Businesses Sales professionals in digital marketing agencies understand their instrumental role in engaging and retaining local business clients. Among various strategies employed, personalizing email campaigns proves pivotal.

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Personalizing CRE Marketing Campaigns with CRM Insights

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How then, can your commercial real estate business personalize your marketing campaigns ? How can insights from CRM data drive personalized marketing campaigns? The right CRM system will collect valuable customer information and provide detailed analytics about your marketing efforts and customer behaviors. For instance, Act!

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.

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Testing Success: A/B Testing Strategies for Enhanced Results in Local Campaigns

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Understanding the Importance of A/B Testing in Local Digital Campaigns Sales professionals at digital marketing agencies need to understand A/B testing, as it’s crucial for augmenting local digital campaigns and achieving better results. To get the most from your A/B testing strategy, conduct continuous testing.

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5 Examples of Memorable B2B Direct Mail Campaigns

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When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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How to Improve Email Deliverability and Optimize Each Send

Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Get inspired with these five successful B2B marketing campaigns. Your next big B2B marketing idea starts here. Ready to generate more leads, interest, and revenue with your B2B marketing?

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Agility In Digital Marketing Is Table Stakes For Success

Speaker: Megan Sangha and Amit Pande, Wrike Team

Can we easily manage campaigns and collaborate from kickoff to launch? Can we quickly access the data we need to inform our decisions? Do we have the right tools to be agile, pivot as needed, and maximize success? Tuesday, August 31st, 2021 at 11AM PDT, 2PM EDT, 5PM GMT

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.