Sales and Marketing Management

JULY 22, 2014

While marketing was producing a lot of high-quality content to support sales conversations, sales had no way of easily knowing what content was at their disposal to use for lead nurturing and educating prospective buyers. Read about the fix. Read about the fix. read more'

Case Study 250

Case Study Study Lead Nurturing Face-to-face 250

Sales Hacker

APRIL 9, 2020

It’s the act of generating business results through content, community, and conversation in the digital space. Here’s a case study that will show you how it’s done in a real life situation. This step involves studying both the company and CEO’s brand to understand what is working and what is not. What does that look like?

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

SocialSellinator

OCTOBER 27, 2023

Discover the power of the marketing funnel: from awareness to loyalty, learn how digital marketing strategies drive conversion. Explore a case study and optimize your marketing funnel for success.

Loyalty 89

Loyalty Conversion Case Study Funnel 89

Understanding the Sales Force

OCTOBER 28, 2013

When we took the consultative approach, it was easy to get decision makers to participate in the conversation. Our approach dictated whether we were able to speak with decision makers. When we took a buyer-driven or transactional approach, it was nearly impossible to get decision makers involved in our discussions.

Case Study 220

Case Study Study Decision Maker Inbound 220

Sales Hacker

MAY 10, 2021

Collaboration between the sales and customer support teams creates a seamless transition for the customer post-conversion. The post SaaS Case Study: How Customer Support Can Assist Sales Initiatives appeared first on Sales Hacker. 4 ways your customer support team can help your sales campaigns.

Case Study 62

Case Study Study Top of Funnel Churn 62

Costello

OCTOBER 30, 2018

As a sales manager at Axial, I realized how important case studies are in the sales process. In the following conversation, Julian discusses how success stories can influence the sales cycles, gives best practices on creating winning case studies, and shares his advice on creating a success story-focused sales process.

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Case Study Study Sales Process Conversion 49

SalesFuel

MARCH 29, 2024

How to Develop Website Content Marketing that Drives Conversions Consumers Need Better Website Content According to a report by Contentsquare , the 3.6% Creating website content marketing that engages the consumers who do visit your client’s website has never been more important.

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Sales and Marketing Management

SEPTEMBER 17, 2018

Because of these obstacles, it takes dogged persistence coupled with sales skills to start a meaningful conversation. Instead of trying to close a sale you should be aiming to open a conversation. You just need to offer a tasty tidbit that will encourage the potential customer to have a brief conversation. Add a Call to Action.

Conversion 293

Conversion Sales Qualified Lead B2B Direct Mail 293

Force Management: The Seller's Command Center

FEBRUARY 26, 2021

There are numerous ways to leverage customer testimonials in the sales conversation. While your company may have great testimonials, if you don’t know how to use them in a sales process. their value will fall flat. After all, your sales process shouldn’t be a cookie-cutter approach.

Case Study 52

Case Study Sales Process Study Customer 52

BuzzBoard

APRIL 15, 2024

Moreover, client success stories and case study development humanize the narrative. Moreover, client success stories and case studies, supported by extensive data, serve as concrete evidence of your digital marketing success. This understanding aids in making informed decisions regarding future business strategies.

ROI 52

ROI Case Study Marketing Campaigns 52

SBI Growth

JULY 18, 2013

Truscott said he had met with Advantage head of commercial John Sullivan last week and "talked about opportunities for a fuller conversation" but Sullivan''s colleague Lo Bue-Said was clearly unimpressed with Truscott''s latest move. "

Case Study 266

Case Study Study Commission Company 266

Autoklose

MARCH 25, 2024

You might be surprised at the conversion potential of a simple feedback request. When you keep one conversation thread, the recipient can scroll and see your initial personalized email and piece together what you’re about. Follow up by replying to your previous email and creating a conversation thread (still, no links).

Conversion 52

Conversion How To Case Study Webinar Metrics 52

No More Cold Calling

JUNE 8, 2023

We all had different points of view about lead generation , and conversations often got heated. The program was a case study. We were asked to discuss the issues that concerned us from our different vantage points so that, in the end, the client in the case study would be particularly well-served and protected.

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Case Study Insurance Insurance How To 177

Sales and Marketing Management

NOVEMBER 16, 2020

And it is why I encourage marketers to have regular “voice of the market” conversations. It goes beyond the friendly, but unfortunately biased, conversations marketers may have for the purposes of customer case studies or testimonials. After all, there’s usually a pitch associated with these kinds of conversations.

Conversion 177

Conversion Marketing Customer Trade Show 177

Allego

FEBRUARY 16, 2022

A better option is to use a conversation intelligence tool. Using AI, conversation intelligence tools provide enhanced visibility into the buyer journey. 3 Ways Product Marketers Can Use Conversation Intelligence Tools. 3 Ways Product Marketers Can Use Conversation Intelligence Tools. But do you have time for that?

Conversion 117

Conversion Tools GoldMine How To 117

BuzzBoard

SEPTEMBER 11, 2023

While experts repeatedly stress on ‘personalization’ and ‘understanding’ this small business segment for its diversity and complex decision-making nature, sales reps often feel lost and baffled to convince SMBs due to the ever-changing market dynamics, fierce competition, and the lack of pursuing a fruitful conversation.

Small Business 103

Small Business Small Business Ideal Customer Profile Conversion 103

Zoominfo

JUNE 10, 2018

This will lead to more open and frank conversations, giving you the chance to further establish the value of your product. A demo shouldn’t be a one-way presentation; it should be a conversation. Just as a product demo is better than a phone conversation, a free trial is even better than a demo. Ask questions.

Objections 239

Objections Case Study Face-to-face Study 239

BuzzBoard

MARCH 6, 2024

By featuring testimonials and case studies, small businesses can humanize their brands, cultivate robust relationships with customers, foster loyalty, and encourage recurring business. Here are some case studies that provide a glimpse of successful implementations of digital marketing in small businesses.

Small Business 52

Small Business Small Business Ideal Customer Profile Case Study 52

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. Illustrated Case Studies of Small Businesses Succeeding With Digital Marketing In the realm of small business digital marketing, there are numerous success stories worthy of acknowledgment.

Small Business 52

Small Business Small Business Case Study Social Media 52

Allego

MAY 17, 2022

From case studies to solution briefs to presentation decks, marketers provide the content and resources sales reps need to navigate buyer interactions successfully. That’s where Conversation Intelligence comes into play. A Marketer’s Secret Weapon: Conversation Intelligence. Gain Info on Competitors. Learn More.

Top of Funnel 62

Top of Funnel Conversion Closing Collateral 62

Marc Wayshak

JANUARY 26, 2023

But in reality, the earlier part of the sales conversation is what ultimately results in a closed deal—or not. And, chances are, they’ve already made their decision about whether to buy from you much earlier on in the conversation. So, worrying about the close at the end of the sales conversation is pointless.

Closing 102

Closing Case Study Face-to-face Study 102

Partners in Excellence

JULY 19, 2019

In some recent projects, I’ve had the opportunity to analyze sales conversations. I’ve been tracking conversations sales people are having, from the very first conversation to the closing conversations. We know each conversation is different, they vary from company to company, customer to customer.

Conversion 81

Conversion Scale Discount Case Study 81

Zoominfo

AUGUST 22, 2018

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates. For five or more links, conversions dropped even lower to 10.5%.

Conversion 171

Conversion Buyer Persona Case Study Lead Rank 171

Zoominfo

OCTOBER 16, 2019

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates. What is a Good Landing Page Conversion Rate? Glad you asked. Nice and simple.

Conversion 130

Conversion Buyer Persona Lead Rank Lead Scoring 130

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

BuzzBoard

MARCH 5, 2024

Numerous case studies have appeared over the years, offering tangible evidence of the effectiveness of digital marketing strategies. Exploring Inspiring Case Studies for Small Business Marketing In the rapid-fire realm of digital marketing, the distinct challenges and opportunities presented by small businesses can often be overlooked.

Small Business 52

Small Business Small Business Case Study Lead Rank 52

Nimble - Sales

FEBRUARY 23, 2024

At Converse Digital, led by its founder and president Tom Martin, social selling isn’t just a buzzword—it’s a way of life. With a passion for transforming sales strategies through the power of digital platforms, Converse Digital has been at the forefront of revolutionizing the sales landscape for over a decade.

Social Selling 62

Social Selling CRM Conversion Strategy 62

BuzzBoard

FEBRUARY 28, 2024

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. This small company operates in the pool industry.

Small Business 52

Small Business Small Business ROI Case Study 52

Partners in Excellence

APRIL 10, 2024

Marketing even plays a role, they are meeting their goals of a certain number of case studies, product brochures, and references. The fact that we have case studies and brochures isn’t helpful if they don’t address the specific issues our customers face and the sales people know how to leverage them with impact.

Case Study 88

Case Study Marketing Qualified Lead Scale Engineering 88

Sales and Marketing Management

OCTOBER 10, 2018

Enhancement : The most sophisticated AI applications will be able to provide conversation guidance, recording, transcribing and analyzing conversations. But research and case studies confirm AI’s capacity to drive transformative change in the sales function. Using AI and CRM can also cut costs by up to 60 percent.

Case Study 319

Case Study Analytics CRM Study 319

Lead411

FEBRUARY 8, 2024

Start the conversation by asking open-ended questions to understand their needs and challenges better. This will enable you to address objections confidently and keep the conversation flowing smoothly. Using Social Proof and Case Studies: Social proof can be a powerful tool for overcoming objections in sales calls.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

Pipeline

APRIL 1, 2024

This way, your sales team won’t waste time running after cold leads with a low chance of conversion. As it brings prospects already interested in your product, the chances of conversions are much higher than outbound leads. Create Case Studies Want to convince your audience that your logistics services can drive the promised results?

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

LeadFuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape. What is a Good Conversion Rate?

Conversion 52

Conversion ROI How To Top of Funnel 52

Close.io

SEPTEMBER 19, 2019

Conversations: Have 16 meaningful conversations or meetings (whether via email or the phone) per month. This is in addition to their prior list of accounts already researched. Daily activities: 30 dials a day. 60 new cold emails a day. 50–100 new contacts added per week. LinkedIn outreach as needed, when it makes sense.

Outbound 60

Outbound Case Study Ideal Customer Profile Account 60

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Allego

JULY 26, 2023

Content introduced with a simulated conversation or a case study is 30% more likely to be used than material presented with basic information only. Demonstrations and case studies exhibit ideal use cases and strategies. A case study works best for sales leaders and product managers.

B2B 62

B2B Collateral Case Study Marketing 62