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Discovery Calls with Educated Prospects

Chorus.ai

This experience is even more critical for the “educated” prospect. What is an “educated” prospect? Educated prospects possess a lot of knowledge about your category or product before meeting you. Educated customers will want to seek value from their very first sales conversation. , Is this dangerous for the sales rep?

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. IBM ran an ad supporting U.S.

Examples 130
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From Mom & Pop to Online Powerhouse: Inspiring Small Business Digital Marketing Success Stories

BuzzBoard

Numerous case studies have appeared over the years, offering tangible evidence of the effectiveness of digital marketing strategies. Exploring Inspiring Case Studies for Small Business Marketing In the rapid-fire realm of digital marketing, the distinct challenges and opportunities presented by small businesses can often be overlooked.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Google and Hubspot launched their ads integration tool using a GTM strategy that included joint case studies, co-marketed content, and enablement tools for sales and customer success. Early-bird tickets expire next week.

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Sales Onboarding at Hyper-Growth Companies: Key Learnings from Autodesk, Google, LinkedIn and Zenefits

Mindtickle

Google: Jen Bradburn, Sales Training and Development Lead. For the past ten years, Jen has led sales training programs at Google for different groups. Key Learnings: Use real sales scenarios and make them interactive case studies for the reps, so they can apply the theory into real sales situations.

Google 52
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Sales Onboarding at Hyper-Growth Companies: Key Learnings from Autodesk, Google, LinkedIn and Zenefits

Mindtickle

Google: Jen Bradburn, Sales Training and Development Lead. For the past ten years, Jen has led sales training programs at Google for different groups. Key Learnings: Use real sales scenarios and make them interactive case studies for the reps, so they can apply the theory into real sales situations.

Google 52
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Go check out this channel for in-depth, educational marketing content.

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