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How to Engage Prospects to Identify True Interest

SBI

And our resources page — we have eBooks, case studies, videos, data sheets, and more. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. G2 Crowd, Salesforce AppExchange, and other software review sites. Nancy: Who benefits most from your solution?

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CMO: Are you going to have a job in 2014

SBI Growth

Benefits (Social Business Communication case study) if executed correctly: Time or employee productivity (15%) – for sales this is huge. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), If you built the solution yourself, you would start with a few features then expand. You’re probable at approx.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Read more including the Zendesk case study. Radius ( radius.com ) describes their tool as a “marketing intelligence platform.”

Lead Rank 122
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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

The platinum sponsors (which spend over $500k) are almost all inbound/marketing automation companies, Eloqua, Marketo, Pardot, Silverpop…and there are a ton of lightweight sponsors out there (Hubspot, Genius, Leadformix, Loopfuse, etc). They are particularly strong at cold calling, referral generation, and sales blocking & tackling.

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Are White Papers Dead?

The ROI Guy

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. The campaign was a success, with 100 assessments delivered a month, fueling large enterprise migrations and software assurance licensing deals, and accelerating migrations by 6 months or so.