Why Telemarketing Remains the Unsung Hero of Lead Generation
The Sales Association
MAY 22, 2011
Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? Denise: One of my first jobs at MCI had me running a B2B telemarketing team, reporting to the head of Direct Marketing who reported to the VP of Marketing.
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