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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122
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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

Marketing has begun to make a major impact on sales B2B. There is no denying it…that huge gap between marketing and sales ( worthy of video humor ) is starting to narrow. This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend. Surprising data.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Why Telemarketing Remains the Unsung Hero of Lead Generation. Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? I cut my teeth on marketing clusters and verticals. Sunday, May 22, 2011.