Trick or Treat? Dreamforce Goodies for B2B Marketers
Smart Selling Tools
OCTOBER 22, 2014
Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Read more including the Zendesk case study. What next?
One Marketing Guy Who Gets It (What Sales Needs, That Is)
Dave Stein's Blog
DECEMBER 1, 2011
With me being on the sales side and Brian on the marketing side, naturally, a conversation ensued. (No food was thrown, we assure you.) thought it would be valuable for you to hear from someone I consider a very savvy marketing expert who understands that sales is marketing’s most important customer. Marketing organizations have not been as lucky. DS: Shelf-ware.
CMO: Are you going to have a job in 2014
Sales Benchmark Index
SEPTEMBER 22, 2013
You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing. In most cases, the value is never realized. Summary.
Top 10 Marketing Trends for 2012 - Think customers: The 1to1 Blog
The 1to1 Media Blog
FEBRUARY 14, 2012
Marketing. Mobile Marketing. Marketing. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Eloqua Blog. Topic: Top 10 Marketing Trends for 2012. Top 10 Marketing Trends for 2012. Each year we put a stake in the ground to identify trends that marketers should pay special attention to. This one is left off many of the lists out there, but as good marketers we should remember that the customer is behind all of these other trends. Cloud computing helps marketers, too.
Lead Generation: It’s all about building relationships
B2B Lead Blog
AUGUST 4, 2014
In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. What we found is, knowing who your customers are, getting alignment between sales, marketing and what a lead means. So you put together the instruction manual for really how to do buyer centric, human-based, B2B marketing and let’s say the industries had plenty of time to receive your message and absorb it; how are people doing?
CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Champion Content Marketing. Chapman.
Blog World LA: The State of the Blogosphere & the New Media.
NOVEMBER 7, 2011
If you treat it like a business; set goals, know your readers, build your brand, create hooks, create great products, market effectively, and continually experiment, test and tweak your approach, then there is a place for you on the widening road filled with the next generation of citizen journalists, and the barriers to entry are virtually non-existant. Hubspot Inbound Marketing Blog.