Trending Sources

Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. Read more including the Zendesk case study. What next?

B2B 59

One Marketing Guy Who Gets It (What Sales Needs, That Is)

Dave Stein's Blog

With me being on the sales side and Brian on the marketing side, naturally, a conversation ensued. (No food was thrown, we assure you.)  thought it would be valuable for you to hear from someone I consider a very savvy marketing expert who understands that sales is marketing’s most important customer. Marketing organizations have not been as lucky.  DS: Shelf-ware.

Top 10 Marketing Trends for 2012 - Think customers: The 1to1 Blog

The 1to1 Media Blog

Marketing. Mobile Marketing. Marketing. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Eloqua Blog. Topic: Top 10 Marketing Trends for 2012. Top 10 Marketing Trends for 2012. Each year we put a stake in the ground to identify trends that marketers should pay special attention to. This one is left off many of the lists out there, but as good marketers we should remember that the customer is behind all of these other trends. Cloud computing helps marketers, too.

Unica 21

CMO: Are you going to have a job in 2014

Sales Benchmark Index

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing. In most cases, the value is never realized. Summary.

SME 68

Lead Generation: It’s all about building relationships

B2B Lead Blog

In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. What we found is, knowing who your customers are, getting alignment between sales, marketing and what a lead means. So you put together the instruction manual for really how to do buyer centric, human-based, B2B marketing and let’s say the industries had plenty of time to receive your message and absorb it; how are people doing?

Empowering Human Movements: 7 Observations about the State of.

Brian Vellmure

There have been starts, stops, over compensations, disparity amongst players in general understanding and development, and in some cases, the harsh realization that we’re just not quite ready to do what we want to do. 1. Business cases and value propositions are still necessary. had an entire track dedicated to sales and marketing that had good attendance. Case studies warn of pitfalls and show how and where success has been realized. Hubspot Inbound Marketing Blog. The Eloqua Blog. Eloqua. Marketing. March 9, 2012. Posts.

Moving from Demand Generation to Revenue Performance Management

B2B Lead Blog

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. In it, they describe what the companies that out-perform and out-compete their peers have in common:  Revenue Performance Management, and Brian Kardon, Eloqua’s Chief Marketing Officer, perfectly articulates the goals of today’s smartest marketers.

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Champion Content Marketing. Chapman.

Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? Denise: One of my first jobs at MCI had me running a B2B telemarketing team, reporting to the head of Direct Marketing who reported to the VP of Marketing. I cut my teeth on marketing clusters and verticals.

Blog World LA: The State of the Blogosphere & the New Media.

Brian Vellmure

If you treat it like a business; set goals, know your readers, build your brand, create hooks, create great products, market effectively, and continually experiment, test and tweak your approach, then there is a place for you on the widening road filled with the next generation of citizen journalists, and the barriers to entry are virtually non-existant. Hubspot Inbound Marketing Blog.

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