Remove Case Study Remove Eloqua Remove Marketing Remove Media
article thumbnail

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

article thumbnail

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. And the largest media sites report that the access frequency and utilization rates of traditional white paper are precipitously DOWN year over year. Short attention span theater – The typical white paper is just too long.

article thumbnail

Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

The Bootstrap: Denise – how do you live without a constant stream of social media pouring from your keyboard? That said, though, I do live with a healthy dose of social media. I like to make connections and social media, in its many forms, allows me to do that quickly and easily.