Remove Case Study Remove Eloqua Remove Marketing Remove Positioning
article thumbnail

CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.

Eloqua 316
article thumbnail

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Demystified: Email Accuracy & Verification

Zoominfo

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks.

Data 100
article thumbnail

Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries. Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene?