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MAY 23, 2012

How to deal with all the many channels of communication and distribution. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

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JULY 5, 2012

You may have seen Dr. Perry on CNN’s Black in America documentary or on a news channel somewhere. Is anyone in your office saying, “Everyone’s gone the rest of this week” or “No point working hard till September” or “Might as well take it easy while we can” Don’t make that be you.

Hotels 181

Hotels Education Call-back Channels 181

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MARCH 26, 2013

In addition, these companies are growing their connection to the customer through social channels – so the natural progression of thought is to get more CRM applications social too. New insights into their customers, giving the company competitive advantages. •

CRM 235

CRM Guidelines Compensation Outbound 235

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MAY 28, 2013

If you have not seen the survey results yet, take a look to hear about omni-channel shoppers and more. Marketing Study Update. I’ll be posting more about the top findings of IBM’s annual Chief Marketing Officer survey. Procurement Study. It was fascinating to hear about the new procurement study benchmarking top Chief Procurement Officers.

Company 208

Company Film Study Lead Rank 208

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DECEMBER 23, 2013

We use Hubspot so I get a “Social Media Notification” twice a day showing me who in my world (prospects, partners, industry counterparts, and clients) has interacted with us through social channels so it is easy to quickly respond, thank, or just see the activity.

InsideView 238

InsideView Inbound Compensation Lead Rank 238

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MAY 10, 2013

Take a look today at the new channels on LinkedIn Today - it is easier now to learn what your customers and prospective customers are thinking and reading about. LinkedIn has hired some social dynamos who are great marketers like Koka Sexton , Ralf VonSosen and Brandon Lopez among others helping to grow the business.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

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AUGUST 14, 2012

Use the social channels that you are comfortable with and that you know your buyers and customers flock to. Even better, learn and assimilate what their challenges are as a whole, so that you can proactively reach out to them before they start searching for answers online. For many in B2B this means LinkedIn first and foremost.

Social Media 233

Social Media B2B Strategy Media 233

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JUNE 29, 2012

They had someone (or a team) monitor social channels; listening for trigger events, learning about their existing customers and interacting with soon-to-be buyers. For starters: They planned and worked their internal sales processes. They kept everyone on task and focused toward revenue-producing activities.

Pipeline 183

Pipeline Hiring Lead Rank Lead Scoring 183

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NOVEMBER 13, 2013

Go to the Dreamforce channel on YouTube. See Past and Watch for Future Video – Matt Bertuzzi of The Bridge Group, Inc , and a Salesforce.com MVP reminded me of the many recorded videos from last year as well as sponsor videos and pre-event conversations.

SalesForce 194

SalesForce Lead Rank Lead Scoring Twitter 194

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APRIL 24, 2010

She has a Soap Queen TV video channel and is always up to something amazing. Here are a couple of examples of the type of person we are looking for: Anne-Marie Faiola, Founder and CEO of Brambleberry - a highly successful soap-making supply company. Dave Lefkow and Justin Esch, the founders of BaconSalt and other amazing, innovative products.

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

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FEBRUARY 29, 2012

The fact is that it is getting harder for a seller to keep track of contacts due to so many social channels plus traditional ones. With the advent of social networking, we are able to connect with more people than ever before in all stages of our lives. This creates new possibilities of staying in touch with your network.

CRM 174

CRM Top of Funnel Lead Rank Lead Scoring 174