Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.
Sales and Marketing Management
OCTOBER 11, 2021
As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners. The post Spread Your Message with Through-Channel Marketing appeared first on Sales & Marketing Management.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales and Marketing Management
FEBRUARY 8, 2021
Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business.
Sales and Marketing Management
FEBRUARY 8, 2021
However, according to the Episerver report, 54% of B2B companies are letting one obstacle keep them from selling online?—?potential potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as Pricing Is Key to Keeping Channel Peace. Here’s how.
Speaker: Natasha Husein, Product Marketing Manager, Clever
Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth.
Sales and Marketing Management
NOVEMBER 18, 2022
Businesses want to partner with companies that share similar values as theirs. The strongest B2B relationships can last for years and mutually benefit both companies. The post Future B2B Relations Will Require Open Channels appeared first on Sales & Marketing Management.
Partners in Excellence
FEBRUARY 23, 2022
Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. Many organizations go to market exclusively through channel partners. A new type of channel partner.
Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly
For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention. Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options.
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. Learn how a company increased sales opportunities by 303% by being uber helpful to buyers. But connecting with and converting buyers has never been more challenging.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. Top tactics and channels for reallocating event marketing dollars.
Expert insights. Personalized for you.
138 
Let's personalize your content