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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

“Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.

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What is Marketing Automation?

Apptivo

Highly data-driven online marketing requires a great deal of expertise in collecting leads and interpreting data from various channels, segmenting the audience and pinpointing the right means of communicating for each of those different segments of audience, and coming up with the right marketing communication that attracts the customers.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Features: Form concierge Lead distribution and assignment Instant meeting scheduler Integrations with Gong, Clearbit and G2 Price : Visit their pricing page for specific information. Features: Website visitor insights Chatbots Instant messaging channels Price : Freemium to $20 per month. Price : $200 – $800 per month.

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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

TimeTrade can be integrated into almost any channel, allowing prospects and customers to make meetings and appointments at the peak of their interest. Zilliant @Zilliant Use data and artificial intelligence to capitalize on business complexity in B2B manufacturing, distribution and industrial services. Booth 1910.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Package content for maximum distribution. To gain maximum exposure for your content, focus on the best distribution channels. From there, you should map the distribution of these stories to the audience of best-fit. Gently ask if they can share it across their channels. Technique #3. Technique #6.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Andrea Austin – VP at Nokia Software | Published Author.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. Plus, you can see your account journeys and their ROI across channels. Marketo Engage. Cross-channel engagement. It’s important to realize ABM is broad.