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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model. Marketo Marketo is one of the heavy hitters of the ABM industry. Its products can help you identify ideal target accounts, discover contacts, and engage with accounts across channels with personalized content.

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From Demo to Conversation Part One – Targeting and Lead Development

Sales Overdrive

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. A few we like include Marketo, Acton and Eloqua.

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From Demo to Conversation

Sales Overdrive

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. A few we like include Marketo, Acton and Eloqua.