From Demo to Conversation Part One – Targeting and Lead Development
Sales Overdrive
JUNE 22, 2012
Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. A few we like include Marketo, Acton and Eloqua.
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