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Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.”

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

With the Adobe integration, Bigtincan is excited to help marketers extend their existing marketing investments, while providing additional, high-value channels to deliver information to sales and other customer-facing teams. David Keane, CEO of Bigtincan. Buying Technology. Each quarter we. Opportunity Management.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 133
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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

Marketo changed marketing 10 years ago. In 2020, Highspot connected more than three million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 100 percent increase in platform usage from 2019. We close this gap. ” “Salesforce changed sales 20 years ago.

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PODCAST 89: How do Revenue Operations and CDP Relate to Each Other w/ Pat O’Brien

Sales Hacker

So send it out to LinkedIn if it’s a social media campaign or to their DSP of choice, say a trade desk if it’s a display ad, or into Marketo if it’s an email marketing campaign. Pat O’Brien: My first job out of college was to work for a startup magazine for Ziff Davis in the high tech space.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Prior to Tealium, she held leadership roles at Engagio and Marketo. Melissa Murillo. She has a passion for mentoring women and helping them find their love of sales.

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