Pointclear
APRIL 26, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. Staple Yourself to a Lead. Build A Content Hub That Converts.
Pointclear
JULY 23, 2013
It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc.
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Pointclear
MAY 18, 2016
Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” times more responsive to quality voicemails and personalized email than other marketing channels. But obviously not enough.
Pointclear
APRIL 28, 2011
Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. source: Marketo ). He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion.
Pointclear
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”
Pointclear
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”
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