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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

You should still draw on your in-depth familiarity with the personas, profiles, and segments of your potential customers when creating these B2B account groups. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.”

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What is Marketing Automation?

Apptivo

While they have the opportunity to reach out to a much bigger audience, they need to actively and proactively push precisely targeted data-driven marketing communication to a highly segmented audience that is spread across various demographics and geographical location. Bringing those leads successfully to the sales funnel.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Features: Visual sales pipeline Segment leads Revenue forecasting Reporting and dashboards Price : Starts at $15 per month. Features: Website visitor insights Chatbots Instant messaging channels Price : Freemium to $20 per month. OptinMonster offers advanced segmentation capabilities to ensure a highly personalized website experience.

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Using Your Marketing Automation for To-Partner Marketing

Allbound

A to-partner marketing strategy with your marketing automation platform, like Hubspot or Marketo, may lead to increased deal registrations, increased partner portal logins, and increased partner engagement. Create a marketing plan the same way you would for other channels like email messaging, audience (or partner) segmentation, and cadence.

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Boosting Sales: How to Use AI for Outreach Success

LeadFuze

” – Research 2 AI tools like Marketo and Constant Contact, are known for their ability to analyze large data sets and identify patterns that humans might miss. From automating tasks with Zapier to crafting personalized messages via Marketo, closing deals has never been easier. How to Use AI Effectively?

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