From Demo to Conversation Part One – Targeting and Lead Development
Sales Overdrive
JUNE 22, 2012
Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. A few we like include Marketo, Acton and Eloqua.
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