Four Steps to Successfully Bringing Products to Market
Sales Benchmark Index
NOVEMBER 27, 2013
As the marketing leader, you play a pivotal role in bringing the new offering to market. The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Channel Strategy & Sales Goals. Direct sales team and channel partner communications and training complete. It didn’t produce the expected results.
3 Customer Experience Predictions - Think customers: The 1to1 Blog
The 1to1 Media Blog
JANUARY 9, 2012
Content Channels. Neolane, The Cross-Channel Conversation. 2011 was a pivotal year for the field of customer experience. To unify experiences across all channels, companies without a customer experience strategy -- and thats most of them -- will finally take a stab at defining one. 2011 was a pivotal year for the field of customer experience. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Marketing.
Five Important Microsoft Dynamics Themes From Convergence 2014
MARCH 14, 2014
” Marketing Pilot had a small but impressive list of customers, but was actually more of a MRM (Marketing Resource Management) solution, which allowed marketers to manage and optimize their spend across all channels (digital and analog). Parature is one of the leaders in a growing set of vendors focused on providing customer service and support on digital channels. Major Themes.
Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]
SEPTEMBER 24, 2015
Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects. It’s a new way of working, a pivot to higher revenue. As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Click here to read Part 1. ). Well, it’s neither.
Should a Marketing Leader Tell the CEO Everything?
Sales Benchmark Index
JUNE 19, 2013
Develop content that delivers the right message, to the right person, at the right time, via the right channel. Be agile - Learn quickly from your mistakes and pivot when necessary. If you are a small company marketing leader, updating your CEO can be a challenge. There are two approaches I regularly see: Tell the CEO your game plan upfront. There are pros and cons to both approaches.
The Criticality of SPM Technology
MAY 23, 2016
Technology is pivotal and there are a number of perspectives that provide us with a strong impetus to make sure that SPM technology selection is both well-informed and based on a strong foundation of business case value, future state design considerations including processes and organizational governance, and ultimately a successful implementation tying it all together. The answer is simple.
MAY 2, 2012
Channels (799). There is little doubt that front-line managers are the pivotal job for sales success and that coaching is one of their critical contributions. Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Advertising (694). Incentives (379).
Do You Really Understand Your Numbers?
Partners in Excellence
FEBRUARY 17, 2014
There are all sorts of other numbers we may track–customer retention, new customer acquisition, product mix, win/loss, channel performance, and other things. But if we don’t have the latest greatest analytic tools, even simple Excel spread sheets [Learn how to use pivot tables, let functions like SUMIFS, COUNTIFS, FREQUENCY, IF. Everyone is focused on quota performance.
Google is SLAPPING Hard Lately…Here’s The Why and How to Fix It
MARCH 2, 2011
In addition to a blog, consider producing: Videos for your YouTube channel. Backlinks will remain a pivotal factor in search engine rankings. You may or may not have seen the story in The New York Times about the SEO debacle involving JC Penney: The Dirty Little Secrets of Search (if that doesn’t work, read it here too ). Basically, JC Penny got busted for using practices that were not inline with Google’s policies. They got busted, and dropped from hundreds of #1 spots for terms like “dresses”, “bedding” and “area rugs” to #70 or higher over night. November 2010.
Conflict is Good
APRIL 23, 2012
We work with sales organizations to solve voids in the sales process and to guide companies to pivot in the marketplace based on changing market conditions. The Empowered Sales website offers several free sales guides and the Empowered Sales You Tube channel offers dozens of free sales videos. Conflict resolution can be a hot topic in today’s corporate world. It takes work.”