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Who Owns the Pipeline, Marketing or Sales?

Pointclear

I recently talked to Dan McDade with PointClear as part of a series on SLMA Radio that I’m hosting that deals with the issue of pipeline ownership. SLMA Radio is one of six marketing and sales shows for at-work listeners on the Funnel Radio Channel. Dan has some interesting perspectives, as have other guests on my show.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Online content in the sales and marketing industries is dynamic and constantly changing.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Pointclear

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Staple Yourself to a Lead.

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Good Reads for B2B Sales - Cold Calling Revisited

Pointclear

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Roland Nadeau of Integrate B2B advises that B2B sales organizations stay in a closing state of mind with three tips: Buy the right leads, leverage channels and budgets effectively, and optimize offer types to maximize engagement.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. And today, that consistency needs to reach across channels. More leads are better than fewer leads.