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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Operators Are Standing By.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

For many of us, that’s also the primary channel through which we make an increasing number of purchases. 83% cited scheduling a pre-arranged phone or virtual appointment as their favorite channel versus online chat, email, phone , or a physical, in-person appointment. Communication channel preferences when purchasing for business.

Buyer 80
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Creating A Customer-Centric Strategy

Sell Integrity

Some of the common issues we hear involve: Providing consistency across channels Overcoming employee complacency Finding new ways to connect with customers and accelerate service delivery Time and cross-training Consistent, effective coaching on customer-centricity.

Strategy 117
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The Perils of Piecemeal

Cincom Smart Selling

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. You’ll find it hard to track your dealer channels. In a four-year period, this company consolidated more than 40 systems into less than seven. Smart companies consider their front-office processes strategically.

Scale 48
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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

However, smart companies know the value of each. Generating inbound sales is a matter of raising awareness and advertising across multiple marketing channels. Developing inbound and outbound selling techniques is an intelligent way to increase your overall performance and develop a winning sales strategy. Inbound sales.

Inbound 52
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21 Salespeople Reveal the Worst Sales Advice They Ever Got

Hubspot Sales

If you're in a company where they won't promote you, it is probably because of you -- you are not doing something required of you that will result in a promotion. Smart companies always want to keep good people. If they aren't promoting you, then the next company won't promote you either. Why is this bad advice?

Hiring 99
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4 Trends Shaping B2B Marketing in 2011

Pointclear

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. Why is that?

Trends 180