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10 Webinar Metrics to Measure Success

Zoominfo

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

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WEBINAR: Leslie Douglas & Shelly Gupta Correa host “Top AEs Share Their Multi-Channel Approach For Building Q1 Pipeline (Now Not Later)”

John Barrows

The post WEBINAR: Leslie Douglas & Shelly Gupta Correa host “Top AEs Share Their Multi-Channel Approach For Building Q1 Pipeline (Now Not Later)” appeared first on JB Sales.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

Here’s the thing: we have more channels, content, and technology to reach potential customers. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

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5 secrets to channel incentive success

Sales and Marketing Management

Author: Ric Neeley Over $7 trillion in products are sold through wholesale distribution channels in the U.S. Distribution channel partners are vital for most companies to get their goods and services to market. A supplier able to gain just a little more focus from the people in these channels can reap huge rewards quickly.

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4 Steps to Build a Channel Partner Program from Scratch

Allego

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.

Channels 105
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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth. In the midst of that development, it’s easy to overlook another core component of your program: marketing.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

In this webinar, SmashFly’s Vice President, Customer Success, Chrissy Irvine, and Hannah Leary, SmashFly’s Customer Success Operations Specialist, will share how their team created a world-class training program that blends self-service and instructor-led training.

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4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Success tips for improving the effectiveness of your engagement channels. You don't want to miss out on this amazing webinar! The key metrics to drive your thinking and declare success (Hint: it’s not revenue!).

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? In this exclusive webinar, you’ll hear B2B expert Howard J. In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video. You’ll learn: Which video types to use on each of your channels. We’ve boiled it down to five key steps.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.