Chemicals Related Topics 
The Pipeline
NOVEMBER 20, 2014
The Limbic (Emotional brain) system creates chemical messages that connect information to memory, the retention of which is significantly increased when that information is presented in an emotionally charged context.” Since having the buyer retain your message is a key challenge, there is a pay-off right there.
The Pipeline
FEBRUARY 27, 2012
Nice glossy presentation, containing nothing of interest to me; and given the chemical content of the glossy pages, I couldn’t even use it to wrap fish. But about six months ago, the magazine division of the same conglomerate, started sending me unsolicited copies of magazines, I had little or no interest in.
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