16 Sales Collateral Your Team Needs (With Examples)
LevelJump
DECEMBER 15, 2020
Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.
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LevelJump
DECEMBER 15, 2020
Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.
Hubspot Sales
JUNE 8, 2020
By creating and equipping your sales team with sales collateral content and materials. Sales collateral is part of sales enablement , which is the process of providing your sales team the resources they need to close deals. So, you could say that sales collateral is also sales enablement content. Types of Sales Collateral.
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Zoominfo
SEPTEMBER 25, 2019
As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. This last example was by far our most expensive campaign — but also our most lucrative. Not every campaign will be a resounding success, as shown by a few of the examples above. A great return!
Gong.io
JULY 5, 2022
Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness. The best sales funnel examples are those that work as a high-level model. Example, please! Consideration.
Highspot
APRIL 17, 2020
When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Save your spot.
Zoominfo
SEPTEMBER 25, 2019
Cookies As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. Personalized Video Cards This last example was by far our most expensive campaign — but also our most lucrative. The whole campaign cost us £400, and we generated over £50,000 in revenue.
Hubspot Sales
JUNE 29, 2020
Missionary Selling Examples. Now that you know what missionary selling is, and how it differs from competitive selling, here are some examples that can deepen your understanding of when a missionary approach to selling is beneficial. Textbook Sales. Missionary selling is a common practice in pharmaceutical sales.
Sales Hacker
MARCH 21, 2019
Let’s dive into some of the principles that make for an ultra-effective sales pitch, and explore examples of sales pitches that illustrate them perfectly. 8 Sales Pitch Tips with Examples. Here’s an example slide: You can also use this technique if you’re pitching over the phone, email or LinkedIn. Reference Past Conversations.
Allego
JANUARY 12, 2023
They conducted two real-world behavioral studies to learn what increases sellers’ willingness to use a new piece of marketing collateral. Sellers split into nine groups and watched a recorded video of a sales manager, a product marketer, or a high-performing seller introducing a new piece of marketing collateral.
Sales Hacker
MAY 24, 2020
If you want to learn how to cold call — or just improve your skills — your best approach is to watch what experienced sales reps do, listen to recordings , and of course, study cold calling examples. Then, I’m going to give you real-life cold calling examples that my team and I use on our best calls. Let’s get started, shall we?
Zoominfo
MARCH 1, 2022
For example, send emails touting your new large international customers that are based in the UK. Instead, they can build on marketing collateral and expanded messaging to close deals. This campaign removes the need for sales reps to explicitly handle misperceptions.
Allego
JULY 26, 2023
Recruiting a successful seller to present new collateral to other sales reps increases use by 61% compared to a product specialist’s presentation. Engage new or lower-performing sellers in visualizing what they might lose by not using collateral. For example, people tend to weigh the loss of $100 more heavily than a $100 gain.
Highspot
JANUARY 18, 2024
For example, with the Content Scorecard in Highspot, you can see which assets are getting used and influencing business results, allowing you to keep the most impactful content, update outdated materials, and retire ineffective sales collateral. Then, use these insights to make your governance decisions.
DiscoverOrg Sales
JUNE 19, 2018
Together with your customer support team – who service and glean feedback from current customers – your sales team has the most important role in the company for sharing information that can give your company an edge over the competition, add relevancy to your marketing collateral, and set you apart as an industry leader.
Sales Hacker
JUNE 1, 2022
Make the most of your sales collateral. After securing a meeting with a qualified prospect, use your sales collateral to make the case for your solution. A visual brand identity managed consistently across multiple pieces of sales collateral demonstrates professionalism and will make your engagements with the buyer more memorable.
Sales Hacker
DECEMBER 14, 2022
It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. In product sales, for example, the new model is shown, music is played, and (short-lived) excitement is generated. Collateral. Why sales enablement matters. Objections.
The Science and Art of Selling
JULY 7, 2014
But now, owing to increasingly sophisticated tracking technology for email and sales collateral, sales people can now readily control and monitor buyer behavior. LiveHive has developed a sales collateral analytics tool designed to measure if the buying and selling cycle is aligned. Articles Headline'
Allego
MARCH 21, 2023
For example, the two teams can create video-based certifications to ensure sellers know how to articulate the concepts embodied in the new content when talking with prospects. Measuring Sales Content Analytics The Old Way: Conventional sales content management tools offer quantitative analytics for gauging the impact of sales collateral.
Sales and Marketing Management
JULY 13, 2020
Rethink Sales Collateral. For textile samples or product examples, find item-specific solvents that can quickly disinfect each piece. If you choose to mail out swatches, designate one person in the office to interact with these hard to clean items to keep both the physical collateral and shipping materials free from contaminants.
Sales and Marketing Management
NOVEMBER 17, 2019
Review your sales collateral. That doesn’t mean you have to miss out when it comes to sales collateral. For example, you might have salespeople compete over qualifying leads or making calls to encourage an uptick in productivity. . Customers have questions; they want answers. This can be done through content.
Zoominfo
JANUARY 27, 2022
Here are three of the most important reasons to normalize your data, and some scenarios and examples that show the power of data normalization in action. For example, you may want all phone numbers to include dashes (2345678910 becomes 234-567-8910) or all states to be abbreviated (California becomes CA). What is data normalization?
Sales 2.0
MARCH 1, 2023
Amelia says, “With Regie , our AI tool, for example, about 80% of the content I send out is AI-generated, but 20% is generated by me.” With Regie, our AI tool, for example, about 80% of the content I send out is AI-generated, but 20% is generated by me. Can you give an example of how AI can help with networking?
DocSend
JUNE 3, 2020
Your sales collateral may be forwarded and viewed by multiple stakeholders and decision-makers, and there may be discussions about your shared slide deck that you don’t have any insight into. You would’ve been notified when your collateral was forwarded and opened by the manager, who is likely the real decision-maker.
SBI
SEPTEMBER 23, 2021
Perfectly organized collateral has become more important than before. As an example, file views metric allows content curators to understand which collateral is consumed by the sales team during the sales conversations as well as pre-call planning sessions. These sales teams also share much more collateral than before.
DocSend
MAY 17, 2022
Tools like these are most effective when the sales process doesn’t vary much and reps simply need a place to keep all selling collateral up-to-date and organized. With page-by-page analytics you are able to know ahead of any conversation, what questions your prospect might have based on how they’ve engaged with your sales collateral.
SalesFuel
MARCH 20, 2024
She recommends sharing “specific literature, customer references, case studies, or other sales collateral that can affirm that, be sure to share them.” Sharing clear examples of how your solution brings success can help convince them that the competitor isn’t the best choice.
The Pipeline
JUNE 25, 2020
I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” They urge leaders to equip reps with digital tools, and the example they give is Skype or WebEx.
Zoominfo
JULY 12, 2021
For example, with ZoomInfo + Chorus, if a customer mentions a new use case, product marketing teams will dig deeper into intent data to inform a product update and the supporting marketing collateral. Customer success teams.
DocSend
JUNE 21, 2022
Imagine this scenario: your prospect says they’re the main decision-maker, but then forwards your collateral to their boss, the real decision-maker. DocSend lets you know when prospects engage with your collateral, and with whom they share it. See exactly which collateral helps close deals. The best part?
Janek Performance Group
AUGUST 23, 2023
For example: How often do you hit your weekly, monthly, and quarterly goals? For example, framing a solution as loss prevention motivates buyers more than the benefits of fancy features. For example, show the immediate effect of a Midwest supply chain issue on sales quota. This is more than identifying needs and pain points.
Allego
JANUARY 24, 2023
Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. How do you change that? How do you help your sellers get out into the field and sell more?
Sales and Marketing Management
APRIL 1, 2020
By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. For example, a playbook could be based on industries, roles and stages of the prospect.
Allego
MARCH 17, 2023
But traditional learning content and sales collateral can take weeks or months to create. Agile content differs from formal collateral produced by marketing. Step 2: Create a Brand Branding your agile content program with a name (like “Amplify Success,” for example), can create stickiness with sellers. Sales teams move quickly.
Zoominfo
NOVEMBER 20, 2023
Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.
Mindtickle
APRIL 7, 2023
This includes activities such as providing sales training and coaching, developing sales collateral and tools, and ensuring that sales teams have access to the right information and resources to close deals. What are some examples of revenue enablement tools?
Mindtickle
NOVEMBER 14, 2023
Within Mindtickle’s platform, training programs, modules, marketing collateral, assets, calls, reports, and analytics all produce vast amounts of data. Sometimes, finding exactly what you are looking for with a keyword-based search algorithm amidst thousands of training, collateral, and calls can be limiting.
Highspot
JANUARY 4, 2024
Use clear, jargon-free language and practical examples. Here’s an example of a sales training strategy for a new product launch: 1. Sales Collateral and Tools Create Sales Collateral: Develop visually appealing and informative sales collateral, including brochures, presentations, and product guides.
Mindtickle
JULY 10, 2020
For example, a CEO’s concerns will be different than that of an HR manager. Field requirements for collateral. Field reps need different content and collateral at each stage of the sales cycle. For example, should FAQs and objection handling guides be pushed out as spreadsheets or in a weekly digest or daily notification?
Sales Hacker
AUGUST 12, 2021
Essential collateral: buyer personas, deal milestone timelines. Essential collateral: plays or scripts with qualifying questions that round out the buying team. Essential collateral: email templates, marketing content, buyer personas, sales tech. Essential collateral: buyer personas and UVP. The average deal now has 5.8
Hubspot Sales
MAY 23, 2023
For example, you might be stuck entering data into your CRM, scheduling (and then re-scheduling) meetings, and writing sales collateral. AI-writing tools — like Jasper , Grammarly , and HubSpot's Content Assistant — can give salespeople real-time suggestions to optimize their messages for content, tone, grammar, and structure.
Pipeliner
JULY 20, 2023
Alternative Loan Requirements Most brick-and-mortar or traditional banks and lenders rely on metrics like credit scores or collaterals to offer a sizable loan. Whether you prefer a loan with collateral or an agreement with terms favorable to your financial capacity and business revenue, the choice is yours.
Janek Performance Group
OCTOBER 17, 2023
For example: Listen for tone, meaning, and feeling Understand body language Demonstrate empathy Ask the right questions More than the words they speak, prospects can reveal more in how they say them. Next is the sales collateral you provide. Have your marketing team produce collateral to engage individual clients at specific times.
Highspot
JANUARY 28, 2024
This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?
Sales and Marketing Management
OCTOBER 26, 2020
One major telecommunications provider in Scandinavia, for example, has migrated B2B sales to virtual channels, using marketing automation to create leads and installing an online self-service portal. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.
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