Sales Training Connection

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Physicians look into the future at their relationship with medical device companies

Sales Training Connection

Will there be a place for a relationship between surgeons with medical device companies in the future? It’s an interesting question that was posed to orthopedic and spine surgeons. Their responses were insightful … and certainly generalizable to other medical device markets.

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Sales productivity – time to push the more button

Sales Training Connection

Companies spend a tremendous amount of time, money and effort every year to improve the productivity of their sales teams. All of this, of course, makes great sense since companies in B2B markets recognize that it’s increasingly difficult to win by product alone. Our answer to that question for most companies is – yes.

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Becoming a top sales performer – in the end it’s up to you

Sales Training Connection

Yet, how does a company effectively, efficiently, and affordably develop and sustain a high performance sales team? Over the years we have written a lot about two obvious initiatives that a companies must get right as starters – sales training and front-line sales management coaching. White Papers. Accenture, and Booz Allen.

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4 sources for identifying leads in complex B2B sales

Sales Training Connection

Technical staff in your company that are working or have worked with the customer. Before reviewing some specifics, let’s highlight one best practice that seems to be common among companies who are getting this right. Clients move to a new company. Company Staff. In many cases these companies are not competitors.

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Getting sales rep onboarding right – it matters more than ever

Sales Training Connection

In most companies, it is increasingly difficult to sustain a competitive advantage by traditional means. This lack of emphasis is part of the larger problem that companies are having with Talent Management. Companies like to
 promote the idea that employees are their biggest source 
of competitive advantage. What’s Different?

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Training sales managers to coach – the good, the bad, and the ugly – An STC Classic

Sales Training Connection

Given the responses we thought it would be good to shift the focus of the discussion from “ how to coach ” to “how do you train sales managers to coach” If you were tasked with developing a sales coaching program for your company, what would be the design specifications? Some companies just don’t do it. Let’s start with the ugly.

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Is advocating sales training a career risk?

Sales Training Connection

It is not a career risk to be out front advocating your company place a priority on sales training. Second, if one went looking for that same level of research in regard to compensation frameworks, CRM systems, or needs assessments the same lack of data would be the outcome – that is sales has some good company. Sales Training.

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