How to Win More Competitive Deals with the CI Playbook

Guest: David Donlan – CRO at Crayon

Moderator: Scott Barker – Head Of Partnerships at Sales Hacker

According to the 2019 State of Competitive Intelligence, companies who share competitive intelligence with their organization on a daily basis are 84% more likely to see an increase in revenue. So how can marketing and sales teams leverage CI to win more competitive deals?

In this webinar, David Donlan, Chief Revenue Officer at Crayon, discussed how to leverage competitive intelligence into your sales & marketing playbook to help you win more deals at scale.

What You’ll Learn:
  • Identify and analyze your competitive landscape
  • Capture and leverage competitive insights from both the web and the field
  • Increase competitive win rates by acting on real-time intel
  • Execute best practices around competitive selling

Watch it here

Scott Barker

Scott Barker

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.
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