How to Construct the Perfect Target List
SBI Growth
FEBRUARY 4, 2014
Geography (Travel Time). They can be measured only after a few sales interactions. Think of them as the “YES, BUT” factors. As in “YES I know they have huge potential BUT it’s a 10 hour drive!” Some examples are: Access to Decision Makers. Propensity to outsource. Compliance or regulatory issues. Length of current contract.
Let's personalize your content