article thumbnail

Showpad 2021 Modern Selling Study: Enablement Drives B2B Selling Behaviors

Showpad

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

Study 111
article thumbnail

Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

For example, a recent LinkedIn/Forrester study found that, when compared to their peers, sales organizations with leading diversity and inclusion practices have: 3% higher sales forecasts. 28% higher conversion rates. The problem is when most everyone at the table shares the same demographics, and thus a similar frame of reference.

Research 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlock Growth: Identifying Your Ideal Small Business Customer for Targeted Outreach

BuzzBoard

It takes into consideration customer demographics, behavior patterns, motivations, and goals. Detailed demographic information such as age, locale, income, and occupation aids in identifying individuals most likely interested in your offerings. An effective buyer persona goes beyond just demographics.

article thumbnail

What is Buyer Intent Data and how can I use it?

Lead411

Segment Your Audience: Using your study of buyer intent data, divide your audience into separate categories based on demographics, activity, and purchase intent. Design Individualized Campaigns: Using insights from buyer intent data, design individualized marketing campaigns that appeal to your target demographic.

article thumbnail

Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

More specifically, for your target audience, they encompass: Demographic information Behavior patterns Motivations Goals Challenges In essence, buyer personas provide a comprehensive understanding of who your customers are. This should include blogs, case studies, and white papers.

article thumbnail

How to Get Better Conversion Rates: A Proven Guide

LeadFuze

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape. What is a Good Conversion Rate?

article thumbnail

Understanding Local Business Audience for Successful Pitching

BuzzBoard

Key audience aspects: Demographics, psychographics, media habits, pain points. You optimize budget allocation: Target the right demographics and online spaces, maximizing return on investment. Psychographics: Beyond demographics, delve into their interests, values, lifestyles, and online behavior. What are their hobbies?