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The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

Prior to that, Charlton was senior vice president and general manager of Asia Pacific at Epicor Software Corporation, an industry-leading ERP solution provider, where he developed and executed the company’s regional strategy, achieving consistent revenue and profit growth. This is now likely costing companies even more than $5.5

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InsightSelling through StorySelling

Insight Demand

How do you think that conversation is going to go? Thanks largely to the improved conversations with clients by applying the principals in this book.” ” Jeff Everton, Sales Enablement and Productivity – Epicor Software. I call this the ‘black eye and bloody nose’ approach. Insight Selling Win.

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Insight Selling- How to sell value & differentiate your product with Insight Scenarios.

Insight Demand

Thanks largely to the improved conversations with clients by applying the principals in this book.” ” Jeff Everton, Sales Enablement and Productivity – Epicor Software. Praise for the book. “In 18-months, our pipeline tripled. ” Gord Smith, Director of Sales – Hitachi Canada. Book Trailer.

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