DiscoverOrg Sales

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3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

These snippets of conversations might not seem significant at the time, but it’s the gems from these 1:1 conversations that can mold how your company does its marketing, what product features should get built, and what pricing should be applied.

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

Artificially intelligent systems have been pioneered by companies like Netflix, Amazon, Google, and Tesla to collect data and use it to compel behavior. Even if you have not heard of either of these, you probably have at least had some lonely conversations with your AI assistant, SIRI. Large datasets are critical for accuracy.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. When we Google Thai restaurants, we expect results near us, plus driving directions from our current location.

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How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

Here’s an example conversation WITHOUT using client voice: Prospect : “Yeah, I don’t know, we have tools that do that already. ” Here’s an example conversation WITH client voice: Prospect : “Yeah, I don’t know, we have tools that do that already. We don’t need another.”

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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

DiscoverOrg Sales

Because – let’s face it – Googling someone is more fun and less risk than actually reaching out!). If you don’t see anything jump out on their LinkedIn within 20 – 30 seconds, or after a quick Google search, move on. Josh keeps it going: Sometimes half the battle is keeping the conversation going: … and going.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg Sales

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Sales and marketing teams that buy into myths about data providers miss out on serious business value. Or In ‘n’ Out Burger vs. … any other burger.

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Growth Begins with Data—and Your Competitors Already Know It

DiscoverOrg Sales

No Googling required. Cutting gatekeepers out of the equation ensures that each touch point is effectively directed toward sales conversion. Since turnover alone causes 33% of data to become inaccurate every six to twelve months, refreshing data constantly saves time, too. When deals close faster, business grows faster.

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