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Successful Lead Generation - One Size Does Not Fit All

Pointclear

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

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Sales Leads – How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Using them will be unproductive for your lead generation activities. We suggest first using NAICS data for US companies.

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The Magical High-Quality Sales Lead — How to Tame a Unicorn

Cience

For the purposes of this article we’ll use “sales lead” to denote: The contact data of a decision maker obtained for the purpose of prospecting/lead generation. Using them will be unproductive for your lead generation activities. We suggest first using NAICS data for US companies.