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How to Write a Lead Generating Cold Calling Script for Financial Advisors

Pipeline

In the old(er) days, companies used cold calling as a part of business-to-customer telemarketing to sell their products to a broader audience. Businesses, including financial firms, invest in a CRM for lead generation to analyze customer insights, create cold calling prospect lists, and segment them according to targeted demographics.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

Pointclear

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. Leads suck.

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7 tips to improve your cold calling and lead generation

Markempa - Inside Sales

In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that smart cold calling is still a very useful lead generation tool. However, to ensure success, cold-calling needs to be part of a holistic lead generation strategy.

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Is a Lead Generation Appointment Setting Service Worth It?

LeadFuze

One of the best ways to succeed is through lead generation appointment setting. Unfortunately, not everyone understands the importance of lead generation appointment setting. It is one of the vital components of any successful lead generation strategy. What is Lead Generation Appointment Setting?

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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead.

Lead Gen 113
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How Many No’s Should You Get?

Go for No!

That kind of production is not easy although, for someone in telemarketing, they could do probably do that by lunchtime. So, it depends on how much time you are actively prospecting or having conversations with customers.

Workbooks 139
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Inc Magazine Gets it Wrong on Sales Prospecting

Understanding the Sales Force

In his article he shares a systematic approach for prospecting " loosely based upon a conversation with Thomas Ray Crowel." He makes it sound more like telemarketing than prospecting for appointments or meetings. Lead generation people don''t have pipelines and people who close on the first phone call don''t have them either.