The Pipeline ? How Marketing Can Help Sales After the Handoff
The Pipeline
APRIL 15, 2011
Continuous Nurturing: By creating a post-handoff nurturing program jointly with your sales team, marketers can continue to provide late-stage “touches” that help to prove the value sales reps bring to the conversation. Jeff is President of Manticore Technology , an Austin-based marketing automation solutions provider. April 15th, 2011.
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