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The Rise of Conversational Marketing

Sales and Marketing Management

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

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The Rise of Conversational Marketing

Sales and Marketing Management

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

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What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots.

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How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley

Sales and Marketing Management

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up The post How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley appeared first on Sales & Marketing Management.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). In this session you will learn: How to turn brand awareness into tangible market value.

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Personalize Customer Engagement With Conversational AI

Sales and Marketing Management

Conversational AI allows marketing teams at small and medium-sized businesses to deliver prompt and personalized responses to prospect and customer inquiries within seconds. The post Personalize Customer Engagement With Conversational AI appeared first on Sales & Marketing Management.

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How to Align Your Email Messaging With Sales Conversations

Sales and Marketing Management

Aligning your marketing and sales teams is crucial, as companies with aligned teams are 67% more efficient at closing deals and achieve up to 38% higher win rates in sales. The post How to Align Your Email Messaging With Sales Conversations appeared first on Sales & Marketing Management.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement. When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them?

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. How chat fits into your larger omni-channel engagement strategy.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy. Customer satisfaction has become more important than price or any individual feature.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners. The tools optimizers use to increase conversion rates.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? How to repurpose videos throughout your marketing mix to increase ROI. How to optimize your videos for conversion & pipeline generation. We’ve boiled it down to five key steps.