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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

It wasn’t an easy conversation. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics.

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3 Ways AI Empowers Sales Enablement & 10 Sales AI Tools to Help

LeadBoxer

Your sales reps don’t have to guess which email or white paper leads are most interested in receiving. Like Everstring, ZoomInfo supplies you with intent data about prospects, so you can know exactly who’s in the market for your products. SharpSpring is a tool that benefits your marketing and sales departments.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. A lead capture page is an essential component of an inbound marketing strategy. Karta Source Karta was designed as the most complete marketing and sales solution on the market.

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Hitting Targets Through Marketing and Sales Alignment with Chris Lynch

Mindtickle

Sales and marketing? Tony : And I think to optimize outcomes and meet or exceed sales targets, sales and marketing teams need to be in constant communication and strongly aligned on their end goals. Tony : Today’s guest has an intimate awareness of the need for alignment between sales and marketing teams. Absolutely.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing? ABM is hyper-focused.

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How to attract hot leads to your sales pipeline?

Salesmate

In short, your sales funnel provides a visualization of the quantity and average conversion rate of prospects getting converted inside your sales pipeline. 80% of marketers using automation software generate increased leads and 77% convert more of those leads. Inbound marketing involves. – Marketo. Official blogs.

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