Sales and Marketing Management

NOVEMBER 16, 2020

And it is why I encourage marketers to have regular “voice of the market” conversations. It goes beyond the friendly, but unfortunately biased, conversations marketers may have for the purposes of customer case studies or testimonials. Instead, it’s a conversation with people outside the immediate bubble of the organization.

Conversion 177

Conversion Marketing Customer Trade Show 177

BuzzBoard

SEPTEMBER 11, 2023

While experts repeatedly stress on ‘personalization’ and ‘understanding’ this small business segment for its diversity and complex decision-making nature, sales reps often feel lost and baffled to convince SMBs due to the ever-changing market dynamics, fierce competition, and the lack of pursuing a fruitful conversation.

Small Business 103

Small Business Small Business Ideal Customer Profile Conversion 103

Score More Sales

JUNE 27, 2014

This week, LinkedIn shared some statistics in its study women in sales. It’s pretty simple for them to do accurate research – they have all the data of 275 million (or more) business professionals in their system. Koka Sexton of LinkedIn posted his thoughts about helping to push this conversation further. Read his post here.

Study 231

Study LinkedIn Hiring Conference 231

SalesFuel

APRIL 11, 2024

Researching the media options. Researchers at Cornell University recently studied the impact of asking for help over various communication channels. Specifically, they studied responses to a request asked by way of video, phone, email, text or face-to-face (FtF). They cited a mismatch in the subjects’ assumptions.

Closing 114

Closing Face-to-face Tourism Hiring 114

InsideSales.com

NOVEMBER 10, 2020

However, the data to support these practices have rarely been systematically observed and rigorously analyzed outside our original Lead Response Study (citation). For this study, we pulled a sample from our collective data of approximately 30 million outbound calls, collected over 2.5

Research 98

Research Prospecting Outbound Construction 98

Smooth Sale

JANUARY 28, 2020

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. And corporate sales will always benefit from a professional sales staff that is trained to humanize the conversation.

Study 88

Study Top of Funnel Social Media Loyalty 88

Smooth Sale

SEPTEMBER 24, 2021

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. We hope you find our comprehensive Guide to User Research Methods and Trends helpful. Through research, of course. What is UX research?

Trends 78

Trends Research Workbooks Hiring 78

Vengreso

JUNE 9, 2022

Our recent survey shows that 69% of sellers think that getting the first conversation is harder than presenting a solution or even closing the deal. The fact is that without the first conversation, nothing else happens. What is a Sales Conversation? Do they research the prospective client before reaching out to them?

Conversion 105

Conversion Outsourcing Services How To Ideal Customer Profile 105

Zoominfo

OCTOBER 8, 2019

Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). Research backs this up. In fact, the average number of form fields is 11, but studies show that reducing that number to 4 can result in a 120% increase in conversions ( source ).

Maximizer 157

Maximizer Conversion Policies Sales Qualified Lead 157

Autoklose

MARCH 25, 2024

You might be surprised at the conversion potential of a simple feedback request. When you keep one conversation thread, the recipient can scroll and see your initial personalized email and piece together what you’re about. Follow up by replying to your previous email and creating a conversation thread (still, no links).

Conversion 52

Conversion How To Case Study Webinar Metrics 52

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 159

Research Marketing GoldMine Social Media 159

SalesProInsider

JUNE 11, 2020

With more virtual sales conversations occurring these days than ever, what can you do to make sure that you maximize the productivity and the efficiency of your efforts in that conversation, in that sales opportunity? And there are actions we can take before the conversation to make sure that we get those increased probabilities.

Conversion 111

Conversion Face-to-face Video Fashion 111

Zoominfo

AUGUST 22, 2018

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates. For five or more links, conversions dropped even lower to 10.5%.

Conversion 171

Conversion Buyer Persona Case Study Lead Rank 171

Zoominfo

OCTOBER 16, 2019

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates. What is a Good Landing Page Conversion Rate? Glad you asked. Nice and simple.

Conversion 130

Conversion Buyer Persona Lead Rank Lead Scoring 130

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). The marketing speak is effective, but buyers care more about having a real conversation that they know will help them find a valuable solution.

Research 41

Research Face-to-face Decision Maker Buyer 41

Apptivo

DECEMBER 25, 2022

How to nurture sales lead to conversion? The third and most crucial point is that warm leads have already done some research on the company and take relatively less time to respond favorably to sales efforts than cold leads, who need more time to be guided through the purchase process. How to nurture sales leads to conversion?

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Conversion 98

Allego

MAY 17, 2022

From case studies to solution briefs to presentation decks, marketers provide the content and resources sales reps need to navigate buyer interactions successfully. According to Allego research, marketers create about four pieces of content for sales reps per month, but 62% of reps say they need more. Gain Info on Competitors.

Top of Funnel 62

Top of Funnel Conversion Closing Collateral 62

The ROI Guy

MARCH 1, 2014

Over 60% of buyers are disengaging with sales teams because the sales reps didn''t present value or really understand the buyers'' business challenges , this according to the Sales Execution Trends study of 200 worldwide sales leaders by our partner Qvidian. However, these conversations are less than effective.

Research 84

Research Conversion Hiring Quota 84

Mindtickle

AUGUST 31, 2021

This month, Forrester Research released its latest report , “New Tech: Conversation Intelligence for B2B Revenue, Q3 2021.” Mindtickle’s conversation intelligence solution, Call AI , is featured in this report. We’re excited for this research into how and why our Call AI offering is so helpful in making sales teams better.

Conversion 96

Conversion Closing Hiring Coaching 96

SalesFuel

APRIL 8, 2024

SalesFuel’s research shows one-third of sellers say their price being “too high” is the top objection they hear from buyers. They have access to information and do their own research on vendors before even reaching out. Informed buyers are likely to bring their research to the negotiation table and demands for lower prices.

Negotiation 115

Negotiation Buyer B2B Hiring 115

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion. Keep reading!

Research 100

Research Marketing GoldMine Social Media 100

Highspot

MARCH 3, 2022

Our recent research study , conducted by B2B DecisionLabs and Highspot, found that different formats have a significant impact on your buyers’ attention, engagement, memory, and willingness to act on your message. The Research Takeaways. But no matter what modality you use, it’s always about the conversation you have.

Research 52

Research Buyer Face-to-face Decision Maker 52

Highspot

DECEMBER 3, 2020

If you’re just getting started with developing a prospection motion, you might be wondering how to get your buyer’s attention and create conversations with them. If you want to be successful in creating new conversations, you need to start with a strong Attraction Campaign. In other words, you need an Attraction Campaign.

Conversion 99

Conversion Prospecting Hiring Campaigns 99

Selling Essentials RapidLearning Center

SEPTEMBER 14, 2021

Few things are more frustrating than trying to coach an employee, only to have the person passively resist the conversation. And indeed, the coachee may bear some responsibility for the failure of the conversation. Two research projects shed light on this topic. Maybe a nod of the head here and there. Plugging the gaps.

Coaching 52

Coaching Conversion Journal Study 52

Pipeliner

APRIL 21, 2021

What many site owners and web designers don’t realize is that color plays a far more important role in conversion than simply presenting the visitor with a pleasing interface. Color psychology is the study of how human beings’ emotions and behaviors can be manipulated through the use of color. What is Color Psychology?

Conversion 88

Conversion How To Energy Comparison 88

LeadFuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape. What is a Good Conversion Rate?

Conversion 52

Conversion ROI How To Top of Funnel 52

Selling Essentials RapidLearning Center

APRIL 7, 2021

The importance of this feeling is illustrated in ground-breaking research conducted by Harvard Business School professor Teresa Amabile. The researchers found that employees’ “best days” were marked by a high incidence of progress events, where they distinctly felt they were getting somewhere. These results are surprising.

Study 52

Study Motivation Video Research 52

Women Sales Pros

AUGUST 29, 2018

We brought together a panel of buyers for a webinar called Cracking The Buyers’ Code: Having Purposeful Business Conversations where sales professionals discover what it takes to earn their business, build strategies and, ultimately, earn their respect and trust. Key Take-Away From Panelists: Do the necessary research in advance.

Conversion 93

Conversion Loyalty Webinar Metrics Buyer 93

Sales Hacker

APRIL 9, 2020

It’s the act of generating business results through content, community, and conversation in the digital space. Here’s a case study that will show you how it’s done in a real life situation. Their research and consulting division is a reliable source of news, analysis, research, and knowledge for IT and business professionals.

Case Study 79

Case Study Study LinkedIn Top of Funnel 79

Selling Essentials RapidLearning Center

JULY 8, 2019

Recent research reveals there’s a simple motivational tactic that has surprising results – appreciating “small wins.” The research. Over the course of four months, researchers at Harvard conducted a study of over 200 employees at seven different companies. As the Harvard study suggests, setbacks can ruin a workday.

Research 53

Research Motivation Survey SAP 53

Hubspot Sales

FEBRUARY 22, 2021

They give sales teams a backbone for their calls that keeps them on track and prevents them from losing prospects with aimless conversation and too many ums and uhs. They require extensive research on the prospects they involve and a certain degree of personalization that reflects those findings. Image Source: HubSpot.

Hubspot 94

Hubspot Sales Enablement Research Outsourcing Services 94

Hubspot Sales

MARCH 18, 2024

Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key.

Discount 103

Discount ROI Comparison Loyalty 103

Velocify

JUNE 5, 2013

New Leads360 study identifies several characteristics of duplicate leads that show a higher likelihood of conversion than average. A recent Leads360 study set out to answer that question and help marketing and sales professionals better understand the value of duplicate leads. The post Study: Think duplicate leads are all bad?

Study 100

Study Leads360 Lead Rank Lead Scoring 100

Pipeliner

FEBRUARY 19, 2018

The study detailed in this white paper set out to find: What is it like for buyers to be sold to every day? This comprehensive study was conducted on 488 buyers representing $4.2 For those that get better meetings and have better conversions into sales, what do they do differently? What doesn’t work? You won’t want to miss it.

Study 45

Study Buyer SAP Groups 45

Apptivo

MAY 10, 2021

It comprises pushing forward the deals, generating more leads, reestablish conversation with customers, develops trust in shareholders, and foster your connections with existing customers. Therefore, in this blog, Apptivo brings you the best practices with sales collateral that can help you boost your conversion. Consideration Stage.

Collateral 53

Collateral Conversion Case Study Comparison 53

SBI

MARCH 25, 2014

Michael has managed programs for US Healthcare, Bell Communications Research, and DuPont. New research shows that this “assumptionitis” is a condition both buyers and sellers suffer from, and it’s far more common than you might think. The study found only a 25% overlap in the lists of competitors produced by buyers vs. sellers.

Research 134

Research Buyer Scale Hiring 134

DiscoverOrg Sales

SEPTEMBER 12, 2017

And they don’t think salespeople can converse with the senior executives who sign off on major purchases. These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. The good news?

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206