Your Sales Cycle is (Probably) Too Long. Try This Instead.
Sales Hacker
APRIL 15, 2021
It added one more “conversion ratio” to take care of. Our conversion ratios today are lead>demo>trial>active. Anytime there is a conversion ratio, there’s a percentage of fallout. Outreach did a study on this a while back, A/B testing emails. 3 actions that can shorten your sales cycle and increase conversion.
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