Increase Sales

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In Sales Price Is Not Usually the Issue

Increase Sales

By sharing the return on investment (ROI) and emotionalizing that return on investment is probably one of the best ways to introduce price into the sales conversation. Some time management studies suggest one hour per workday is the amount of wasted time. That is a false belief. Most people agree they waste 12 minutes a day.

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How to Successfully Market a Product Launch

Increase Sales

Today a close friend, Dan Waldschmidt, unveiled his first book EDGY Conversations. For example, Dan shared this overview of his book in just 52 words: EDGY Conversations is a fresh look at how ordinary people can achieve outrageous success. His product launch was very intentional and well done. We call it EDGY. Share on Facebook.

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Courageous By What Criteria?

Increase Sales

This past week in a conversation with a client he shared that another person called him “courageous” for a somewhat public action he took. ” Last Sunday during our adult Bible study/forum, we talked about if each of us had the moral courage to face death like the early Christian Martyrs.

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Want to Achieve Your Sales Goals? Add this Secret

Increase Sales

Conversely, when they emotionalize the importance of not achieving it, this also helps to build emotional resiliency. Years ago I read a study (one I did not save) that over 100 CEOS of Fortune 500 companies were asked about their motivation to achieve a goal.

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The Least Effective Way to Open a Sales Call by Kelley Robertson

Increase Sales

It doesn’t matter how many cases studies or how much valuable information your brochure contains. Kelley helps people master their sales conversations so they can win more business and increase their sales. This approach is the least effective way to open a sales call because it focuses on the wrong thing.

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Marketing Goes Way Beyond Paid Advertising

Increase Sales

What is your average sales lead to conversion time frame? What current marketing activities including paid advertising are delivering you the best sales leads and conversions? What is your gross profit margin? How much time has elapsed from that first handshake to earning the sale?). What are your sales right now compared to last year?