No More Cold Calling

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How to Prevent a Submarine from Sinking

No More Cold Calling

We all had different points of view about lead generation , and conversations often got heated. The program was a case study. We were asked to discuss the issues that concerned us from our different vantage points so that, in the end, the client in the case study would be particularly well-served and protected.

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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

For example, a recent LinkedIn/Forrester study found that, when compared to their peers, sales organizations with leading diversity and inclusion practices have: 3% higher sales forecasts. 28% higher conversion rates. 12% higher sales attainment. 6% higher customer satisfaction improvements.

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Why the Best Lead Generation Techniques Are Proactive

No More Cold Calling

The RAIN Group Center for Sales Research studied 488 B2B buyers who represented $4.2 Gartner puts it this way: Research shows that conversations that offer customers a new way to think about or improve their business … tend to be more effective at driving both retention and growth. billion in purchasing power across 25 industries.

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Why Technology Is Ruining Our Mental Health

No More Cold Calling

Barely a week passes without another study raising concerns about our compulsive use of smartphones and social media. More than half said their devices interrupted face-to-face conversations with friends and family.

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[News Flash] You Can’t Automate Relationships

No More Cold Calling

That means we must be able to have conversations with people. But what about their conversation skills? In fact, a study at the University of Oxford found that 47 percent of today’s jobs will be eliminated over the next 20 years. And therein lies the problem for future workers. Read the rest of the article.).

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You’re No Different Than Your Competition

No More Cold Calling

That comment is based on studies and statistics that appear to show that the average potential customer is variously 57%, 60% or more than 70% through their decision-making journey before they see value in a sales conversation. But no customer is “average”.

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Is Technology Tanking Your Lead Generation System?

No More Cold Calling

Digital technology certainly helps facilitate conversations, but when it comes to relationship-building, technology can also be a hindrance, a distraction, and a crutch. Social selling can help you begin conversations, but turning those connections into relationships means socializing the old-fashioned way—offline. Well, guess what?