Sales Training Connection

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Aberdeen Group – Sales Training 2011 Study – Uncovering How the Best-in-Class Sustain, Reinforce, and Leverage Best Practices

Sales Training Connection

The Aberdeen Group just published a new study – Sales Training 2011 – Uncovering How the Best-in-Class Sustain, Reinforce, and Leverage Best Practices. If you want to read the study, you can access a copy of the report, click here. Their sales force represents one of the most significant opportunities to grow revenue and market share.

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B2B sales – is more better?

Sales Training Connection

In Carlson and Shu’s study , more claims were better – until the 4 th. If you want to read a brief summary of the study, you can find it in the New York Times.]. But, as is always the case, it’s wise to examine the study details. But the study was about B2C sales. And, as usual, this yields a word of caution.

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Understanding the impact of pricing on profit – An STC Classic

Sales Training Connection

In a recent Harvard Business Review post Rafi Mohammed reported on an interesting McKinsey study on the relationship between price increases and profits. In the study McKinsey worked with the Global 1200. The key to the McKinsey study was of course – “if demand remained constant.” Let’s take a look. ©2012 Sales Horizons, LLC.

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You can’t sell if you don’t know how they buy

Sales Training Connection

According to a McKinsey & Co study, the traditional linear sales process – customers take in information; narrow down their choices; kick the tires, and submit the purchase order – is not really how customers buy. In an HBR article Steve Martin reported on a win-loss analysis study. Their short answer was – No.

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Is advocating sales training a career risk?

Sales Training Connection

So you are not going to find cause and effect RIO studies. The entire study is definitely worth a read but here are some of the key findings: How satisfied were the companies with their sales training ? The study used the percentage achieving or exceeding quota as a metric to assess sales team performance. Performance results.

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Motivating salespeople – lessons from West Point

Sales Training Connection

As it turns out – maybe a lot according to a recent study. Two types of motives were studied. As the study authors (Amy Wrzesniewski and Barry Schwartz) report: “The stronger their internal motives were to attend West Point, the more likely cadets were to graduate and become commissioned officers. What do you think?

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Understanding the impact of pricing on profit

Sales Training Connection

In a recent Harvard Business Review post Rafi Mohammed reported on an interesting McKinsey study on the relationship between price increases and profits. In the study McKinsey worked with the Global 1200. The key to the McKinsey study was of course – “if demand remained constant.” Let’s take a look. ©2012 Sales Horizons, LLC.