The Sales Association: Cold Calling Lives
The Sales Association
NOVEMBER 9, 2011
You can call it cold calling, warm calling, or quasi-cold calling, but in the end, it is up to you to have the skill, ability, and savvy to take the first conversation and use it to advance the sales cycle—while your VP stands on his soapbox and or on a Webinar proclaiming cold calling is dead. Lead into the conversation like a pro.
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