The Sales Association

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The Sales Association: Cold Calling Lives

The Sales Association

You can call it cold calling, warm calling, or quasi-cold calling, but in the end, it is up to you to have the skill, ability, and savvy to take the first conversation and use it to advance the sales cycle—while your VP stands on his soapbox and or on a Webinar proclaiming cold calling is dead. Lead into the conversation like a pro.