Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%. Conversion Rate.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

NOVEMBER 29, 2023

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents.

B2B 130

B2B Social Media Loyalty B2C 130

DiscoverOrg Sales

MAY 4, 2017

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. DiscoverOrg released a Growth Drivers survey of high-growth companies , analyzed key findings, and found some surprising commonalities among these rising stars. They had to see growth.

Company 120

Company Conversion Outbound Video 120

Sales and Marketing Management

NOVEMBER 4, 2014

Teaser: If you believe the hype around studies that say customers feel they are through 60 percent (or more) of the buying cycle before engaging a salesperson, you could be giving your salespeople the wrong content for the wrong conversation. Author: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc.

Buying Cycle 255

Buying Cycle Face-to-face Survey Sales Cycle 255

Bernadette McClelland

FEBRUARY 20, 2023

And that can be a scary place to go out and create a new lane, or dare to disrupt the stereotypical approach to anything – let alone the sales conversation. If 53% of salespeople are not achieving targets due to not having these effective conversations with enough of the right connections, then it’s no wonder quota achievement is down.

Travel 195

Travel Telecommunications Sage Buyer 195

No More Cold Calling

JUNE 13, 2019

Barely a week passes without another study raising concerns about our compulsive use of smartphones and social media. More than half said their devices interrupted face-to-face conversations with friends and family. The Pew Research Center, a US think-tank, reported that a quarter of American adults were “almost constantly” online.

Wireless 311

Wireless Face-to-face Social Media Cold Calling 311

Sales and Marketing Management

SEPTEMBER 28, 2018

based market-sizing study done by InsideSales.com found that, of the 5.7 In fact, the same survey found that more than 45 percent of outside sales reps’ time is spent selling remotely? a big jump from just years before when they ran a similar study. But that doesn’t mean remote meetings are only relevant to them.

Meeting 250

Meeting Sales Meeting Face-to-face Margin 250

Hubspot Sales

AUGUST 31, 2022

When these team members walk into a meeting or join a call, they immediately put customers at ease with their conversational tone and genuine demeanor. 98% of workers say they perform better when they feel confident, according to a survey from Indeed. They don’t act like they’re above any person or situation. They are vulnerable.

How To 145

How To Face-to-face Study Film 145

BuzzBoard

MARCH 13, 2024

Primary data can be collected via surveys, interviews, and focus groups straight from consumers. It includes the study of your competitors’ marketing maneuvers, their strong and weak points, and pinpointing opportunities where your clients can secure a competitive advantage. They are instrumental in shaping outreach strategies.

Small Business 52

Small Business Small Business Research Social Media 52

Janek Performance Group

MARCH 26, 2024

The Importance of Buyer Personas A recent Janek survey showed 83 percent of best-in-class sales organizations have clearly defined buyer personas. Engage with existing customers through surveys and interviews. Analyze the data collected from surveys, interviews, and market research. This includes BDRs and account managers.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Corporate Visions

SEPTEMBER 21, 2018

A few years ago, when a team of co-authors and I published The Three Value Conversations , we turned our focus (naturally) to three inflection points in the deal cycle that we thought—and still think—are fundamental to creating sales opportunities, bringing those opportunities through your pipeline, and negotiating a profitable close.

Conversion 59

Conversion Face-to-face Retention Negotiation 59

Sales Hacker

MAY 10, 2021

Collaboration between the sales and customer support teams creates a seamless transition for the customer post-conversion. Second, data like testimonials, reviews, and customer satisfaction surveys can be helpful elements to include in the sales prospecting content. 4 ways your customer support team can help your sales campaigns.

Case Study 62

Case Study Study Top of Funnel Churn 62

Highspot

MARCH 12, 2024

After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership. In fact, a study by ValueSelling Associates revealed that only 25% of organizations track leading indicators – the most accurate measurement of behavior change. There are typically two tiers to this.

Scale 115

Scale Engineering Maximizer Lead Rank 115

Zoominfo

FEBRUARY 3, 2022

According to the Havas’ Meaningful Brands Report , a survey of 395,000 consumers found that 75% of brands could disappear and be easily replaced. In a study by Qualtrics , 62% of respondents said that businesses need to care more about them. The study also found that after a positive customer experience, consumers are 3.5

Customer 100

Customer Loyalty Consumer Survey 100

Keith Rosen

JULY 14, 2010

Click Here To Take The Survey and Get A Complimentary Copy of This $399 Report That Benchmarks Best Practices. Would you like to learn how Best-in-Class sales organizations meet quota more frequently, speed up their revenue growth and improve lead conversion rates through better sales training?

Survey 70

Survey Quota Lead Rank Lead Scoring 70

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

MAY 20, 2021

Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Insight Demand

SEPTEMBER 9, 2014

That’s the conclusion of a recent Gartner survey where Salespeople came in last place after technical and industrial experts, services and support, and senior executives as “the most influential personal interactions across the entire buying cycle.” ( click ) . So what’s the problem? How are you helping your reps better articulate value?

Study 46

Study Buyer Conversion Customer 46

Hubspot Sales

NOVEMBER 28, 2023

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. A joint effort attracts the right kind of leads, with the sales team focusing its energy on prospects with the highest likelihood of conversion.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

HeavyHitter Sales

JULY 1, 2011

Personality Study of 1,000 Top Salespeople-Harvard Business Review.   Conversely, 90 percent were categorized as experiencing infrequent or occasional sadness. In casual surveys I have conducted throughout the years, I have found that 90 percent of top performers played organized sports in high school. August 2011.

Study 163

Study Lead Rank Lead Scoring Penetration 163

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. This was one of the surprises of the 2021 Modern Selling Study: 45% of participants said that it has been more difficult to close deals than before, while 42% said it’s about the same as before.

Face-to-face 96

Face-to-face Study Survey Coaching 96

Sales and Marketing Management

MARCH 8, 2018

As soon as we conduct a study that illuminates how to address a certain moment in the purchase cycle, another customer comes along wondering how to handle a different selling scenario. These studies covered a lot of terrain in the customer lifecycle—two huge moments in the realms of customer acquisition and customer expansion.

Ideal Customer Profile 159

Ideal Customer Profile Customer Face-to-face Vendor 159

DiscoverOrg Sales

DECEMBER 27, 2017

SURVEY] The B2B Buyer Persona: 30 Ways to Get Inside the Mind of Your Target Buyer. Martin for two buyer persona studies: Just 18% of buyers trust and respect salespeople. For the complete study, download The B2B Buyer Persona here. Join the conversation in the comments!). STUDY] What Do B2B Buyers Want?

Buyer Persona 149

Buyer Persona Cold Calling Study Outbound 149

DiscoverOrg Sales

APRIL 7, 2017

“The impetus for this study started from a conversation with one of my clients. The study was completely independent. Even Martin himself was surprised by the results of the study. Conversely, the stories about DiscoverOrg set my expectations that the results would be quite good. A Good Data Believer.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

Sales and Marketing Management

AUGUST 8, 2017

A recent Oracle survey noted that only 40 percent of participants currently employ a live chat platform ( Source ). Moreover, a Zendesk Benchmark report indicates that 92 percent of chat conversations receive a positive satisfaction rating ( Source ). Increased Conversion Rates. Increased Engagement.

Retail 206

Retail Social Media Oracle Consumer 206

SBI Growth

OCTOBER 15, 2012

The report is based on a survey of more than 1,300 digital marketing professionals. The upside to this survey is that 90% of those surveyed believe content marketing will become more important over the next twelve months. What we need to focus on is another insight that came out of this survey. Are you part of the 62%?

Marketing 317

Marketing Survey Buyer Persona Social Media 317

Zoominfo

JANUARY 11, 2021

Creating customer profiles benefits marketing teams who are suffering from low conversion rates, wasted product marketing resources, and low-quality leads. Survey your best customers. Some important questions to ask in the survey include: What drew you to our product/service? The Benefits of Creating Customer Profiles.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

JANUARY 19, 2022

A recent Deloitte survey of global executives shows that high-growth brands (those with 10% or more annual growth) are using organizational purpose to drive their progress. Deloitte’s survey indicates that 93% of high-growth brands have “established key performance metrics related to their purpose statement.”

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Corporate Visions

MARCH 19, 2020

Before this month, at least 70 percent of sales calls were virtual, according to a study from Inside Sales. According to a survey of over 300 B2B salespeople, 42 percent of sellers try to “reduce friction” by keeping the conversation verbal only. Are your salespeople prepared for the unique challenges of virtual selling?

Face-to-face 120

Face-to-face Sales Qualified Lead Lead Rank Lead Scoring 120

SalesLoft

JUNE 3, 2019

44% of people in a Bridge Group survey don’t have a desk phone… but 56% DO have one. If we publish a survey, not everyone on the face of the planet can take the survey or they can take it, but then their data is eliminated becasue it isn’t accurate. (Spoiler alert: People appreciate honesty.).

Conversion 81

Conversion Real Estate Hiring Call-back 81

BuzzBoard

FEBRUARY 5, 2024

Tools & techniques to explore the audience: Client surveys, local research, social listening. Leverage these helpful tools and techniques: Client Interviews and Surveys: Gather direct insights from your local business client and their existing customer base. So, are you ready to become a champion for local businesses?

Demographics 52

Demographics Social Media Proposal Campaigns 52

Velocify

JUNE 13, 2017

High-growth companies surveyed were more familiar with nearly all (95%) of the 20 sales technologies in our survey than flat or declining companies. These technologies support lead follow-up, can help increase the quality of lead engagement, and drive higher conversion rates. That’s understandable, of course.

Study 49

Study Sales Technology Lead Rank Lead Scoring 49

Sales Hacker

SEPTEMBER 29, 2021

We had a fantastic and candid conversation with Anna Baird , CRO at Outreach (and, yes, our boss), about owning failures and adapting to permanent remote work life. Join Anna, Mary, and Harish as we discuss: How Anna went from studying tigers in China to being the only CRO at a CEO party. The right attitude toward failure and risk.

Survey 80

Survey Study Revenue Coaching 80

Hubspot Sales

JANUARY 30, 2023

In a 2020 survey from LinkedIn, 73% of respondents were hired as a result of someone they know making an introduction or a connection. According to findings from a 2022 survey, 42% of professionals found their current jobs through some form or effect of networking. Prepare a simple icebreaker or conversation starter.

Networking 87

Networking Referrals How To Survey 87

Selling Essentials RapidLearning Center

FEBRUARY 7, 2023

According to the most recent survey data from the Association for Talent Development, almost half — 48% — of organizations have formal mentoring programs. And the ATD survey of 969 talent development professionals turned up some additional interesting information, such as the increasing role of virtual mentoring.

Face-to-face 52

Face-to-face Survey Conference Follow-up 52

Allego

JULY 27, 2021

Allego, a leader in sales enablement , wanted to understand how asynchronous conversations have helped employees work better and create archives of institutional knowledge. Allego commissioned an independent research firm to survey 250 B2B business leaders about asynchronous communication and its impact at their organizations.

Face-to-face 125

Face-to-face Report Margin Commission 125

Zoominfo

JULY 12, 2022

In a recent survey, Deloitte found that more than half of marketing professionals name finding the right data as their biggest challenge. Lower conversion rates Poor-quality data dramatically reduces the accuracy of lead scoring and prioritization. Your reps miss out on new sales, cross-selling, and upselling opportunities.

Data 130

Data Lead Rank Lead Scoring Sales Qualified Lead 130