Will You Take The Road Less Travelled or the Path of Least Resistance?
Bernadette McClelland
FEBRUARY 20, 2023
And that can be a scary place to go out and create a new lane, or dare to disrupt the stereotypical approach to anything – let alone the sales conversation. If 53% of salespeople are not achieving targets due to not having these effective conversations with enough of the right connections, then it’s no wonder quota achievement is down.
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