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Start with a Dashboard Says IBM’s Ed Abrams

Score More Sales

Take the information you DO have now, and through tools like Coremetrics and Cognos (or other tools) you can begin to see critical trends and patterns. Companies now have so much unstructured data and often so little real insight into customer trends and sales effort trends.

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No Respect. Social Media Marketing Not a Top Executive Priority?

The ROI Guy

The conundrum, although 78% of executives thought a social business strategy was somewhat or very important to the future success of their business and 53% believe they must adopt social or risk falling behind; at this time, social media marketing is just not a top priority.

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Best Practices for Growing Your Sales Development Team

SalesLoft

The below list shows all websites in the Alexa 1 million that are currently using my two main competitors: Adobe Omniture and IBM Analytics (formerly Coremetrics). Let’s say the example company mentioned above is a B2C analytics vendor. That’s over 12,000 accounts with the potential to buy your product! Identify And Track Buying Signals.

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