Think Referrals Don’t Scale?
No More Cold Calling
OCTOBER 17, 2012
But first: The definition of a referral: re·fer·ral [ri- fur - uh l]. Who does the CEO know, the mail clerk, the customer service representative? Smart salespeople use sales-intelligence tools like InsideView to identify the people they want to meet. It surfaces quite frequently in online forums. Unqualified?
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